You got to listen to Allen Says, one of the very few people online whom I really respect from the core of my heart as TRUE business people, says…
“Your Customers will Pay You Ten Times More For You to do it for Them Than Teaching Them How To Do It Themselves”
Makes so much sense. Especially in this age of burgers and pizzas where people are living without Gourmet meals, they want instant solutions.
And this is a tip that my coach Michael Cheney (and myself too) has taken so very well… This single thing showed him a MILLION DOLLAR WEEK this October. {Although I am not sure where he got the idea from}
(Yes, I am talking about the Golden Thread)
Its a push button system with three ready made products, ready made sales videos, ready made sales templates etc. Michael made it absolutely push button and charged $2000 the rights to sell it.
APPARENTLY 500 PLUS customers didn’t mind paying that much.
Another gem from Allen comes to my mind (This is something Michael trained me on very well)…
“How To Double The Impact AND The Sales Of Your Book!” Call it a system and NAME that system…
And that is what brings a fresh breeze to this monotonous world of cash and numbers. Look at Michael Green’s Grow Your Own Money Tree in 30 Days or It’s Your Money Back and You Keep 101 Products Anyway! and you will know what I am talking about.
Create PUSH Button products, Find a USP, call them a system and sell them for a premium price.
You will love the results.
Here’s an example… Instead of teaching people how to create their own info product and sales page themselves, create an info product for them. Create a sales page for them. Write the auto responder sequence for their prospects. Get the graphics created and web design done yourself for the product.
And then sell the resell rights to the product. Allow them to modify the content as they want… Give them the PSD’s so that they can even change the name of the product own their own.
And then write an ebook about how they can rebrand the product as their own and sell it. That would be like you selling them an instant turnkey solution “As Allen Says”.
Now… there are two options…
1. Sell it to as many people as you can find. Keep the price ridiculously low. The percieved value of the product and rights would be low. The market would saturate instantly. You will make very little money in the long run as your customers will not trust your products in future. You won’t be able to handle the customer support and the refund requests will go through the roof.
2. Make it very LIMITED. Sell it to a hundred or a max. of 200 people for $397-$497 each. They will line up for buying it once you have built a reputation as a seller of instant turnkey solutions that work like crazy. (Maybe with your second offer if not the first one). Provide them personal support. You will make easy $40,000 or more every time.
Choice is yours, but is obvious.
I am myself doing something similar and post the results in a couple of months. My first offer sold like onion choppers (Whatever onion choppers sell like) and I will be mdoing more of these in the coming months.
Thanks Allen and Michael
Lakshay
P.S. I am sorry I gave you a million dollar plan here. But its OK as most will NOT take action. It is a lot of work… right? Why would you (No one specifically targeted here) work so hard? Even if it is a question of making $40,000 multiple times a year.
Hi. I am Lakshay… An E-Business consultant and Info Product Marketer. I also love copywriting and specialze in that. I run several membership sites online providing content, services and products for online businesses and training and services for offline businesses. I also have quite a lot of offline business owners as my clients whom I have helped get online and also successfully reduce their advertising costs to one half while increasing the number of sales rapidly. And 99% of those people have just these words after they see what we could do for them.. \\\”Lakshay, I\\\’m speechless\\\”. Hi. I am Lakshay… An E-Business consultant and Info Product Marketer. I also love copywriting and specialze in that. I run several membership sites online providing content, services and products for online businesses and training and services for offline businesses. I also have quite a lot of offline business owners as my clients whom I have helped get online and also successfully reduce their advertising costs to one half while increasing the number of sales rapidly. And 99% of those people have just these words after they see what we could do for them.. “Lakshay, I’m speechless”. I’m not saying this brag and boast. In fact I can’t… Here’s why… Read more from this author
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