Have you ever tried to focus on something important when some unimportant garbage is sitting right besides your desk screaming for attention? Were you able to focus?

We all crave… literally CRAVE things that engage our mind. Things that capture our attention. Someone yelling like a madman with so much enthusiasm might not do them much good apart from the fact that they’ve grabbed attention.

Hitler once had an ad campaign built by a lady who knew not much about Nazi’s. The reason that ad worked like blockbusters was that all it did was capture attnetion, and retain it. At one point of time, that blatant, useless, low on informational value ad was being shown in theatres across the country.

Then, we all need the feeling of security. Its a basic one.

When something/someone has our attention captured, we are VERY susceptible to their influence.

Then, this ad also gives them hope. That they can talk while they drive AND be secure at the same time. Though its a bunch of baloney of course… Mental engagement is what causes accidents more often than phones falling off our hands. People crave hope all the time. We all do.

Then, there’s the “It’s not your fault” mentality people have. I have it too. I never want to be blamed for anything that goes wrong.

Then there’s justification. We all tend to follow people that justify our failures and actions. Deep down we all know talking while driving isn’t the best thing to do. So anyone that justifies that we’re doing it becomes a leader.

Then there’s a mass market- anyone that drives a car and uses a cell phone has to have 20 bucks. And crave security. And hope that they can talk while they drive and still be safe. Then there’s justification for something that deep down they all feel guilty about. Notice carefully how the words to the tune of “Do you feel guilty…” are carved within the first few seconds. And who can forget the attnetion grabbing power of all-time yelling Bill?

Lots of things.

Those that are looking for a holy grail… well… all the best.

There isn’t one aspect of marketing that you can’t screw up and still be successful as long as you have their attention.

This ad certainly isn’t a timeless masterpiece… just one of those successful ads out of many. Probably Makes millions? Hell yeah. But millions are chump change at that level. remember relativity?

Get their attention, and influence them through some mechanisms. Not all are required… You aren’t asking someone to forsake their lives… just 20 odd bucks here.

And since its just 20, he doesn’t build value… he jumps right into the “Buy Me” mode. He certainly drives home the point that this is something I’d need. But does that mean I’d insist to buy only his product if I can find something similar at a local store? Nah…

Subtle persuasion… mass following is just not there. Just goes on to prove you can screw up marketing and still be successful

-Lakshay

http://lakshaybehl.com/a-little-eleven-year-old-had-me-in-tears-on-that-monday-part-1-of-2/time-management/

****

So, he immediately reached out to the drawer next to his bed and took put what looked like money. Oh… yeah. I soon realized it was actually money. Now… I was beginning to get frustrated. He already had the money. And he needed more?

I had to ask him… “What are you going to do with this money…”

But before I could complete my question, Sarthak was already on his feet and held out in his hand all the money he had saved. He held it out for me. His head was filled with pride. And he was beaming like never before.

You will be shocked to hear what he had to say to me…

“Brother! Here are a hundred dollars. I want to buy an hour of your time. Can you please play with me today because I am unwell and I have nothing to do?”

OH…

…

MY…

….

GAWWWD…

….

What was happening?

The kid’s been saving up money from his candy money for weeks and now he wants to give it to me so that I could spend an hour playing with him?

I was in tears.

I mean… sulking like a little girl. This is like… BAD. I had been bad.

I was making money so I could get the best things for my brother and my family… well, apart from the things I’d buy for myself.

But you know this right? We want to make money not just for ourselves, but for the people we love.

And sadly, once we start getting involved in Internet Marketing, we stop spending time with our families.

Trust me- a lot of my friends who are successful internet marketers have the same problem. In fact this problem of not being able to spend time with one’s family is so universal that nearly everyone who’s successful AND everyone who aspires to be successful… in any area of life, profession or business, is suffering from it.

There are a few exceptions here and there, and we call them stars.

These are the people that have the life managed. These are the people that seem to have it all. They find time for themselves, and their family and friends. They find time to have fun, and yet they excel in their careers.

How cool is that?

One thing I realized that night was this… I am going to make money online… oh yeah. But I will not end up being a slave to my computer. I mean- I will never do that. I want to be able to spend time with whom so ever I want, whenever I want.

I want to go places on a whim.

I want to have the time to get intimate with someone…

I want to be able to talk to people and help them out.

I want to be able to have time to create. And procreate.

To work on my body and my health. To work out. To swim.

I want to achieve inner greatness at the same time.

And I am sure you want to do all of that too, right?

The problem I found was this… and this one’s a big one. You have ONLY 24 hours in a day. And time is not elastic. I mean, you can’t stretch it to 25 hours. You just can’t. You have squeeze everything in.

And that’s a problem right?

So I set out to find a solution for that problem that very day. Actually, as you will uncover in a few days, I have been finding ways to manage time and life for a long period of time now. But the actual break through comes only when you have a clear cut vision of your problem along with its implications, right?

So, in the next few days I will be messaging you to tell you the solutions that worked for me. But before I do that, I would really appreciate it if you could post if you’ve faced moments like this in your life. You don’t have to give out details… just tell me how you felt.

I appreciate you taking the time to read this.

-Lakshay

P.S. If you are not regularly reading what I write… or in other words if you do not receive emails from me, then you might want to sign up for my free newsletter on the top right hand side of this page. In this newsletter, we discuss problems like this, and their solutions too. See you around. And don’t’ forget to post below.

I want to share with you something that happened to me on 18^th August, 2008. It was a Monday. A rather hot Monday morning… that was.

It was the time when my online business was finally kicking off… and I had my first taste of financial freedom. I had woken up at 4 A.M. in the morning to see what my PayPal account showed, and I realized I had made nearly seven hundred dollars while I was sleeping. Pretty cool, eh?

One can get used to that kind of feeling, right?

Well, even though I am thankful for all the money I make and all the bliss I am blessed with… it wasn’t that big of a deal to me… because I was already doing numbers like that. Nothing new… No new milestones had been reached. You know… getting on with your life and stuff.

I started working up right then and there… Creating a new marketing Campaign, and gearing up to create a new product in another niche that I had already selected. And got totally engrossed into creating it.

Now- please keep in mind it was 4 A.M… almost an hour and a half ahead of the dawn. And I was already working- like a mad scientist… like a crazy marketing stalker… and I know most people laugh at me when I do that today… but I have the last laugh (if you know what I mean )

==> Come Dawn, Lakshay doesn’t wake up still…

Hours went past me… and I didn’t even realize when it was dawn and everyone in my family was already up. In case you didn’t know- I am a 20 year old engineering student and I live with my family… parents and a little brother who happens to be the villain in my story (or was he a… what do you call… hero?)

==> Almost 8 AM

Sunlight filled my room… and it was getting pretty hot. I mean… SWEATY hot. (And no… keep it down you, nothing crazy happening…Whoa! Can’t you get your mind to focus on anything beyond that just for a moment…. duh! We’re supposed to have a business conversation here lol)… I was still at it. My marketing campaign that is.

The AC remote control was a little bit far away, so I’d have to get up and turn it on. And I was so totally engrossed in creating that campaign that I couldn’t possibly get up! You know- its like the full immersion HD movie that we watch sometimes. Or that deep, gossipy conversation with the old school buddy that you phone after years…. that kind of immersed.

And then walks in the *little devil*

Or shall I say… REAL DEVIL?

My brother, Sarthak, who was 11 at that time, hadn’t gone to school. He was feeling unwell and had a little stomach ache. Wearing his crazy red pajamas, the little soldier walks up to me, and tugs my arm.

I didn’t pay any attention.

He pulls me harder… This time he manages to get me to mistype…

I warned… “Sarthak!!!”

He says something to me in Hindi… “Bhai! Ek Minute Baat sunoge please?” (Brother, can you listen to me for a minute please?)

I was beginning to get annoyed…

“Wait a minute.”

He didn’t leave. Still clinging on to my arm.

“I mean I’ll talk to you after a while when I am free.”

I knew I was being rude… but I couldn’t let go of the computer… too many good ideas running through my head. So just then I decided to excite him while staying within the domain of what I had in my head… “Hey! Check this out. I made seven hundred last night… no wait… almost a grand by now. COOOOOLLLL!”

He said nothing. Somehow I felt like he wasn’t being happy. And I wanted to talk to him, heck I had been wanting to talk to him for quite a few days now… it’d been weeks since we played and spend time with each other… you know?

I said… “OK. What?”

“Brother, how much do you make every hour?”

I was SCHOCKED.

…OF ALL THINGS, he had to ask THIS? What the hell!!!

“Shut Up! Can’t you do the math? I made a grand in the last ten hours so that’ll be a hundred bucks an hour. Jesus!

… And now you get lost from here… I am crazy busy.”

You know, what he did?

==> He didn’t leave

He wouldn’t budge…

You could tell he had something on his mind. Something… kinda freaky. You can always tell… if he behaves strangely with me, you know he’s up to something and its mostly my fault”.

He shot back… “Please give me sixty dollars then, will you?” I could see it in his eyes… he really was longing for it.

But why the hell did he have to disturb me in the middle of my work? I was busy… and I have told him not to disturb him while I am busy. This holds true even today. And he always complied… well, except for this particular situation.

Now… I was not only annoyed, I could feel that I was losing touch with my original train of thought… one that I had going while creating the campaign… one that had me full of ideas.

I could feel I had lost ideas.

I could feel they were just slipping away… great ideas at that.

==> And now I was ANGRY.

I mean really, really angry. This little whacko couldn’t just go to Mom and ask for money? Couldn’t his urge for getting into his spending spree wait for an hour or two?

I yelled at him…

“Sarthak! GET LOST or I’ll kill you! You are a MORON! Have you no idea how difficult… Just get lost already.

AND DONT COME BACK”

Poor kid… I knew he was being dejected. But I couldn’t care less. He’d cost me all my ideas…. I had spent all morning getting them.

But a part of me wanted to apologize. I knew he was sad, and a part of my heart did not like the sight I had just seen. I knew things were wrong.

And then… within ten minutes I knew I had been harsh. Instead I should have just asked him what he needed the money for.

I realized that a little kid doesn’t know the value of money. And probably his happiness lies more in the little toy car he wants for himself than me making thousands. Heck… the kid hasn’t even started trying to figure out girls just yet.

And to top it all… he was unwell. Been having pains in his stomach all weekend. I AM A MORON!

I felt like crying… and I knew I was at fault here. So I just pulled out my wallet, and walked into his room.

==> He was CRYING.

I mean not “crying” crying. He wasn’t making noises. Instead… he was just sobbing. Tears were definitely there. He’s eleven… well… twelve now, and will not appreciate it if he knew I am telling you about this. So there you go..

I just sat next to him, and he immediately sat up. Looked at me. I couldn’t look into his eyes.

(By the way you might have realized by now that my little brother means A LOT to me. I mean A LOT. Like… more than everyone else.)

I said to him …

“Sorry. Here..”

And I handed out the sixty.

==> IMMEDIATELY

Immediately his eyes lit up. He was happy in a moment.

I mean… how easy it is to satisfy little kids. They are so full of life, aren’t they?

And just then, something happened that changed my life forever.

Something… that completely overthrew my thought process. That forced me to see the FAULT in my Internet Business.

I know the idea of $100/day sells around a lot in this IM industry. And I am a very obsessive product buyer, though I do not post testimonials onto methods that would “seemingly” work. I actually try to work them. Some work, most don’t. At least for me… but what do I know?

I get a lot of email’s… well at least a few. From people seeking help. People new to the game… Trying to make money. Wanting to make money. Truly Wanting. And the Law of Attraction has seemingly not caught up with them… [I]YET.[/I] They want coaching… they want guidance, and they want mentoring. I don’t blame them! What I am surprised greatly with is– Everyone has nearly the same dream. Same goal. As I explain below…

$100/day.
Without much investment.
In Passive Income.
Without a lot of effort.
Which is scalable…
And outsourcable.

(Any thing left? ) Oh yeah.. Of course. Consistency.

Don’t know what “the Secret” does to the minds of people… But I don’t recall, in my dim memory of the film if they ever spoke about not taking massive action.

Evidently, “Effortfree” is taken to be “Action Free”.

Cool. [B].[/B]

***********************************

When I was making $100 a day, I was working over 10 hours a day, and it was not easy. There was a lot at stake, and I had (rather seemingly) burned my bridges. And it was never consistent. It still ain’t.

Somedays, I made $200… others, $0.

Some months- $5K, and others $500.

See? It’s business. Not a job. Income can never be fixed. Although more or less might be the term. To me the idea of $100 should probably sound silly… But it still does not. Not as easy.

I was thinking the other day of trying to show how to make a consistent $100/day to someone who had didly squat to invest, and here’s how many ways I found…. ZERO. Zilch. Nada. I couldn’t find a way to make money without spending it… either on education or business tools.

[B]Everyone wants a business that will make them a “Passive” $100 a day so they can make an “Extra” $36K this year, and have all the time in the world to scale up their business. And outsource. Without investing a single dime ever[/B].

[B][U]And I must admit- the idea is ridiculously lucrative.[/U][/B]

Even to me… I might not make seven figures this year but will make enough to keep me happy, and buy me whatever I want. And trust me- I don’t want a lot of things… apart from shiny cars and houses.

Now- the idea of $100 per day is very cool. Yes, it surely is. Without investing a single dollar. But know this, friends…

If you make money with things that keep you busy… like Article Marketing, or blogging… well then, say goodbye to your “Extra” and “Passive” income dream.

On the other hand- if you’d like to make an extra $100/day on “Autopilot”… be prepared to outsource… A LOT. And it still won’t be autopilot, though much more easily scalable to $1K/day level. And if you haven’t already guessed, outsourcing will take money. And expect to spend some considerable amount of money– maybe $10K. Maybe less, I don’t know… I wasted $20K on courses before I made a dime… Maybe I am too bad. Too slow. Too dumb. Who cares? I have fought and I have won my battles (and lost many) . But for you… I’d say $10K might not be possible to invest right now.

Then, is it impossible to make money online?

Rather not… But I’d love to see a method which can make me $100/day on autopilot, without a lot of work, can be scaled up to $1000/day or more easily, and doesn’t take a lot of investment. And by investment— I do mean to include time. I can not wait around for 8 months to get to $100 per day.

Here’s why I am asking you of such a thing… In my experience it doesn’t exist. The methods that made me $100/day… well I don’t work them now. And yes, I have seen people rarely have the patience to work that long without seeing rewards… People want rewards… They think linearly. “If I am to make $100/day in 3 months, then at the end of the month I should be doing $33 a day or else it’s all a scam”.

It doesn’t work that way , folks.

The other day, I got a call from a bloke around my city. Nice man, actually. Very warm… very gentle. he wanted to make a modest $1000 a month, problem is he has lost his 28 years job and although he does have a good amount of money in reserve, he can’t survive a lifetime on it. So the idea of a $1000/month was very enchanting. I told him like it is—

1. You need to work 6 hours a day, 5 days a week.
2. You need to invest $2000 initially.
3. You need to follow instructions without hesitation.
4. My fees is $3k upfront and 6 months of revenue sharing. I told him that making $2K per months is almost equally simple so he’d still end up making $1K per month for those six months… maybe more, and I’d also have a vested interest which works in favour of both parties.

He was VERY interested… And I mean… VERY.

UNTIL….

Until I told him that he needed to keep on working on it even after he had reashed his goal… and keep on it forever. That hit him like AVADA KEDAVRA. Like CRUCIO. Like I had said something that made me a murderer.

He shot back, with anger in his eyes… Why would I like to keep working on it if I am investing $K into it?

I could tell… the idea of working on it- 6 hours a day was biting into him like a SECTUMSEMPRA charm (Apologies for my overtly Wizardly behavior… and if I were to blame someone I’d rather blame Madam Rowling than me).

I told him coolly… (I had lost all my prospects of closing that deal with him… Knew that)… That it was [I]HIS[/I] idea to stay at home and make money.

I just got a mail from him today… He’d joined his old job at $900/month. He had told me earlier it was 8 hours a day, 6 days a week. Think about it. And with New Delhi traffic, I’d assume an extra 2 hours everyday commuting. When he could have stayed at home, made more money, and worked a lot less. Idea of investment was killing him… Maybe I am the only stupid that goes around buying so many courses and tools that I find everything at my disposal as soon as I have an idea on how to use it.

But I was not angry… or mad or frustrated or even tense. For this was my umpteenth such meeting. Although I must admit I really wanted to work with this person… I had taken an instant liking to him.

But the point I am trying to make is- You will need to spend time AND money. If you do not plan to invest money, well then be prepared to put in a lot of time. LOT. Lest you be one of those that never made a dime online and Failed.  Most of them didn’t fail at achieving something that was possible… they failed even before they began.

For no such thing exists as they seeked.

As I said, I’d love to have that beast. [I]If [/I]it existed.

And I end my message with a challenge… If there’s someone who could show me how to make $100/day within a month, without having me invest over $100 in first place and 12-14 hours per week. Maybe even 16, but then it bols down to skill, doesn’t it? And I am not a skilled writer, or painter or marketer… I am just me.. a normal bloke with no magic powers, or Jenius(TM, FK, ahem!), and most importantly show me those methods that could be scaled to $1000/day in 6 months whilst reinvesting less than half my income, I’d be prepared to give them $5K. $5K… Not too much of a pain for me, but I’d love to see such a method, for it would allow me to have many more smiling students. And certainly $5K is not a small amount of money for anyone… whether it’s Obama or Reese (Withersiee). At least from their personal banks. Or at least their chipped income would suggest! Of course not all upfront… maybe lets put it at $1K upfront.

And I am serious. Dead serious. But there has to be a security for me as well, isn’t it? If I don’t make that amount of money whilst spending time and following instructions, the coach would be responsible to double that money back. No fine print.

Maybe people will shout at me for saying all this to you… I don’t care. It’s just not possible, unless you go Grey Hat or Black Hat. Not even with CPA. And definitely not PPC with a small budget of $100. I burned over $3K before I ever turned a profit on PPC… a $10 profit approximately on a $100 investment. It was VERY hard. Don’t worry about the challenge too much though. Worry about yourself, especially if you want to make money online and aren’t making a full time income yet. There is definitely no free lunch as a lot of sales pitches will have you believe. AT least not without stealing in some form.

I hope I might have set your expectations right. A Lot of time is required. Even if you have money to invest. And a lot to learn. There is a steep learning curve to it. And if you include learning time into your 3 hours a day, you’d have no time left for actual business.

-Lakshay

P.S. Oh. And by the way- I don’t have anything to sell you. Sorry. I know I made an impressive pitch at least on minds that value “Karma”. But then I think I offered like– 2products in the IM niche… And sold just about … 22 copies of my thingies. Impressive, huh? But I am not an IM bloke… You know, Kern and Reese are much more presentable  and palatable than I am… I resemble more or less Dumbledore [I]without a shirt[/I]. If you know what I mean. . I am not exactly friendly… or mushy mushy. And I displease with ease. IM is not for me. Now don’t come running to my blog commenting and accusing me of having scammed you.

P.P.S. I don’t blame Mr. X… he was just not prepared to invest… And I know most aren’t. Althought he had money, he lacked confidence to burn his bridges and move into this battle. IM is not the easiest of the things as pitches would love to have to believe… or else we might not have been seeing all these cries to the attain the “Silver Horcrux” that magically eats away failure. Burn your birdges. Now or never. Accept this? If not, you aren’t ready to market on the Internet, yet. At least IMO.

Part of my laziness can be attributed to the dream I am support- almost promoting. The dream is called lazy money. And sadly or merrily, I do definitely believe in the thing. Just don’t know why- But I feel if I can be lazy and make money,m what’s the point in being active. Well here are the results-

As you can see, I’ve become largely overweight. I find it too much of a hassle to put on a shirt and work. All I am wearing is a set of Pajamas. Torn sideways as I carelessly walked alongside a nail that stick out. I am pretty hairy, but it gets too bad when I don’t shave for a week. And you know what? I haven’t combed my hair in what seems to be an eternity. The only physical activity was a walk to the shower, and a lazy lumpiness in the pool.

I made good money today! More than my girlfriend would believe anyway- so I will not even dare to tell her. She might leave me for someone more “honest”. And if that’s your idea of a dream IM lifestyle, too bad! I am tired of pretending to be tired when I am not.

I always thought the idea of being lazy, and not doing anything to make money was cool. Which I still do– I make money without working a lot, but what’s the point?

I am a literal mess at the moment. I have at least 200 ideas jotted down on paper that I could turn into cash instantly, and I have had over 190 of them for a year now. Maybe some of them are no longer sound thanks to the pace of things on the Internet. But I can safely say that some of these would have required a bit of my time and energy in their implementation which is what scared me to no end.

But the big question is – WHY?

As a kid and a young adolescent, I have always been a pretty active and sort of workaholica-nerdy chap. And I liked myself that way! I spent m,ost of my time hogging the limelight somewhere, but now the only light that falls onto my face is that that comes from my computer screen. There was a point of time when all my teachers and coaches said that I bring along a stream of energy with me- focused as a beam that would make me very successful. And now, as of today, my present coach is tired of giving me new things to work upon and I am not working those methods? You know, one of those methods that I should have been working on right now is sitting on the sidelines while I play a quick round of GTA.

I don’t take drugs, nor do I drink… I don’t even smoke, but I am in danger!

I am in danger of losing the very aspects of my persona that made me a real enticing person who could influence quite a few people and make them take action almost scarily immediately. People told me I had a way to charm others into “doing” things. Which is what got me so far in my life and so close to unleashing my true potential.

But… and this one’s a big, saggy, flabby BUTT that sways left and right.

I AM LOSING MY MIDAS TOUCH.

As my income increases, and I continue to build on assets, I feel like I am missing a part of myself… But I still fail to realize what it could be.

As I build strategy for businesses- my own and my clients’, I feel I have left something behind… something whose absence is dreadful to put it mildly, but I can’t pin point what it is!

And that is what I need your help with– (I am fully aware that this blog is not getting a lot of attention these days, and I will definitely do something to get some traffic going here… Not a big deal, right?), but I need you to help me pin point what that missing element of my personality is.

And more importantly- how can I re-gain it?

Post your answers below- in the form of comments. I might not be able to reply to each one of them, but I will certainly read them all.

I know, I know- you probably don’t have the time to type out a few lines for a lazy old overweight kid back home in India, so here’s the deal… and this one’s real exciting… Sit tight…

I have been accused in the past, more so in the very recent past- of not being able to produce and sell a product outside of internet marketing arena. And you know what- it blows. Real Hard. Especially when it comes from people who are neither your customers, nor your friends or acquaintances. They claim to know better about me, and I think its high time to put an end to the rumor mills. Behl ain’t taking it not-so-seriously, girlies!

So I decided to put an end to these mysteries surrounding myself and create a little plugin for Wordpress that really helps people with their business. Regardless of what you do online, if you have a business of any sort, this little plugin will help you. EVEN IF YOU DO NOT USE WORDPRESS AT THE MOMENT.

I will talk more about this plugin in my next post, but what it really does is this- It turns any regular wordpress blog into a Perpetual Launch Machine that only spirals up your credibility. Right now we are in the Beta mode and I will be releasing it to the members of my premium Ultra Achiever memberships only. No outsiders at all. At any retail price. Not even $197. So no offers to buy this one please! Of course you can join Ultra Achiever membership when we are ready to open doors in July. But I’ll be accepting only 100 members so if you are not one of my subscribers, make sure you do sign up at http://www.listemi.com/youtube/

What I plan to do is- throw in 2 copies of this plugin for people who make comments below and tell me what is it that I am missing and how exactly can I go about getting it.

Now, please be specific. I know there’s just one way to deal with laziness and that is to take action. But do keep in mind that I am already taking massive action at some level. Every few days we are coming out with new products, and new services. And we have a lot of people working with us, so that we are working. And cruising with a great momentum as well. But what I am looking for is something related to my own life that I could reclaim. And please, fell free to list any resources below, even if that means a link to your websites.

If I find one of your replies to be perfect for my case, I will send a copy of my Perpetual launch Plugin your way along with the tutorial videos only my members get access to.

So, thanks for taking the time…

Invest Some Blood

-Lakshay

So, what happened yesterday? Well, whatever it was, it completely changed my perspective on how I understand reverse engineering. I thought that these big advertisers were creating ads that are radically different from OUR ads (The online copy ads). Now, its a known fact that if there’s an ad campaign on PPC that has been running for a while, then it muyst be a profitable one as no one would like to run a losing campaign, right?

Well, why do we forget the same thing with TV ads? Or the infomercials?

For me its simply because I used to think that these guys are not profiting kon the front end, and maybe they have a very sophisticated sales funnel in place that adds to their confidence level as maybe they are making multiple sales at the point of first sale and then following up with a lot of marketing materials thereafter.

But, that’s simply not the truth.

The truth is- A company selling chocolates just doesn’t have the sort of backends we marketers do. They are just not going to sell $1000 chocolates. It won’t work. PERIOD.

What customer do you thinmk would go out and buy a 1000 dollar choc?

Exactly…

So what’s my point here?

My point is that even though these big guys do not have the opportunity to sell as much stuff as we do… In terms of  number of products offered (IM’ers can literally get 10 products created in a day. I have- so I know), in terms of backends (Remember the last $2000 information product? Great. Remember the last $1000 chocolate? Neither do I.). So if they are able to hire Jessica Alba for their ads and still profit from only their tiny $2 sales (With no upsells or backend possibilities at all), then why aren’t you? Your conversions are more like 1% where there conversions would be great at 0.01% … And that kind of ads would set records. Just doesn’t happen. Why are they profiting more than you?

There are multiple factors….

1. Mass Appeal

Problem: This is a corner stone of their success. While we need targeted traffic for our products (Not every 40 year old has arthritis), their products have a HUGE, gigantic appeal.

What this means? This means you have two options… Either to get out of your tiny niches and start thinking large markets, or even better, larger segments of audiences (Kids like candies, and so you have an audience of billions of people if you are selling candies). Or… the right way… (That’s the solution below)

The solution:- Market segmenting. If you have a book on cooking for all occassions, and if you are charging $27 for it, then STOP selling it. It’s just too generic info. Or at least you have positioned it to be too generic. Instead, what you should do is- Segment your markets. A book on “How to cook” for young girls, a book on “How to impress your girlfriend with ___ ” for teenager guys, another book “How to cook a Japanese Sushi for your husband” for housewives, and so on. This way you can target  by demographics and get a book rolling for every section of society (classified by age, sex, occupations, hobbies, etc.). And then sell each of these. The best part is- Its easier to write such books. Since you have your customer in mind, you know EXACTLY what to write to please them and so refund rates will be significantly lower. Its easier for the customer too– They are getting just the info they want. And they will pay a higher price for it since its actually saving them the time and trouble of warping through the pages. But what makes this strategy extremely irresistible is that you have the option of parallel advertising. For example- Lets take the book called “How to impress your girlfriend with cooking ….”, you know who your target audience is, and where they are hanging out. So you can just do a placement targeting ad campaign on dating forums. And you do not need searchers looking for the book.

So there you go- you now have the first secret to success.

2. XXX

I know you are excited for more, so here it is…

I cough it up. For the past few weeks I have been fairly lazy. Not been posting on the blog… not sending emails to you guys, not doing anything much related to Internet Marketing, in fact nothing at all. Excfept building a small tiny list of a few thousand subscribers. Now, for many people that’s not vene the dust-off of their list. Many people have hundreds of thousands of customers-not just subscribers on their lists.

But there is a reason for most of the stuff I do (or do not do). And here’s why I have been so passive in the IM community. I have been secretly working on many smaller niches. And I had once made a resolution sometime back that I would make a million dollars in cash on the internet by selling info products to other smaller niches which have nothing to do with IM before I do anything in the IM niche at all. You can read about it here.

And right now, I am pretty darned close. I have made six different websites in six different niches using six different aliases (Why I use pen-names is another topic for discussion later on) on over 30 different domains. These include blogs, vlogs, sales sites, homepages and squeeze pages. And my goal is to create an income systrem that not only makes a million dollars once, but keeps making almost a similar amount of money over and over again- On complete autopilot. So that I can go back to the party (Yippee..)

By the way, you should probably know that I hate the word retirement, and here’s why.

I think I will achieve my goal of six figures a month on autopilot (which is OVER a million dollars every year on autopilot) by the end of June-give or take. Currently, therse websites are producing over 10K visitors everyday- not a lot, but quite a lot for making some cool money with. And I believe this will be done in just these six niches I have initiated. The backbone strategy is to build a list free of cost and fast.

Here are some of the BOOSTERS I will be incorporating:-

 Viral Content Production Leverage: Content production on steroids.

On the internet, content is EVERYTHING. The marketer will the best content and the maximum content DISTRIBUTION will make most money. I know there is a big misconception in people’s minds- They are constantly thinking about producing more and mroe content even if it is not high quality content.

You see the small guy way to do things is to create content and distribute it on the internet MANUALLY. You can write 5 articles every day which will be seen by just 25 people- Someone else can write one JAM PACKED video which will be seen by 20,000 people. Guess who will be the winner?

I KNOW people think this way- that’s the mindset. Well, if that really is your mindset then you really are not familiar with the internet. The internet allows you to put content creation on steroids. Its simple- Create a piece of content. Like a blog post or a PDF or a video or a podcast or a live show or a teleseminar or a webinar. Post it somewhere anyone can see it provided they post join your list. And have incentives for them if they post more content as a reply to your content.

This incentive could be anything-  Cash, Gift Certificates, Adwords promo codes, OR MORE IMPORTANTLY one of your own digital products. Now I don’t expect you to give away a $500 course to everyone that posts a comment on your blog, but I do expect you to do this:

1.  Create some useful content

2. Then towards the end of your presentation, ask a CREATIVE question related to the sub-topic. Let them know that you will be selecting the comment you like the best every week, or every day or every ten days (It depends upon how much traffic you are getting- Ideally you will find something new in some of their replies that you feel is a good tactic or a new strategy that can help YOU- you reward this person. the more immidiate the reward, the more the response rate) and rewarding them be giving full access to you XXX.

3. Find a way to drive lots of cheap traffic to your site. Videos work for you? Do 4 videos a day instead of just 2 that you normally do. Or find a way to cheaply automate the video generation process.

What heppens next is this- They come over, subscribe, get to your blog, find value in your content. By the time they reach the end of your initiation content, they are already thinking that this guy produces great content, so I should probably check out some of his products out and BAM- you tell them they can have your BEST product for free… they are all over the place wanting to post content on your blog.

And this is the content that you didn’t have to lift a finger for getting created, and its all unique to your blog. Guess what? You reward only some of them people- whose content you find the best and the most intersting.

Through this strategy, I was just trying to get you to think about some out-of the box marketing ideas for content creation, which I am sure you have now. Actually, it will be intersting to see how this works. So if you do something like this on your blog, and get this kind of viral content creation into motion, do let me know.

Now continuing with my self-propagation agenda here… I will soon be doing a seminar in Austin, Texas for you guys. Basically you will walk in with your laptops on a Friday a newbie with some marketing info, and on Monday evening you will walk out with automatic list building on steroids.

My list building on steroids mechanism is this- Building a list of subscribers and customer rapidly, and for free.

Currently I drive over 300 opt-ins a day to all my lists combined. And while this does require me to spend some money on advertising, I make that money back almost immidiately. Its pretty much like I spend 500 dollars every morning, and in the evening I get back 600 to 700 dollars PLUS 300 subscribers PLUS 20 customers on my lists. On complete autpilot.

I know people spending as much as $300 a day everyday to acquire a subscriber on their lists who go on to make back their investment after a month- AFTER A MONTH after the subsciber opts-in.

Now that’s just an example and of course you can do much more than just 300 subscribers a day with $500 a day budget (Which also happens to be $1000 monthly. yes, $1K monthly. And my Math is not too bad! I will show you how that is done in a few days on this blog).

So if that is something you MIGHT be interested in, then subscribe to the RSS of Lakshay Behl’s blog by clicking here.

For now, this is all I have to say.

-Lakshay

If you think you are doing ONLY the creative work and nothing redundant, then forget that. Because you are making a big mistake… As an IM’er I am sure that most IM’ers are doing so many redundant and boring and repetetive tasks that their lifestyle is nowhere close to the 4 hour workweek.

Watch out on this blog for more on this topic.

>>> What are You Creating?

1. An Internet Marketers J.O.B.?

2. A Dream IM Lifestyle?

3.Nothing At All…

…Look For My Answer Towards The End…

I’ve something to tell you about *Mr. T…*

He’s someone I know personally, is an
Internet Marketer [Or at least he calls
himself even though I beg to differ]

——————————————

Here’s the Scoop….

==> Mr. T. and his IM MISTAKES

——————————————

Mr T. actually “makes money” on the Internet,
which by no measure of >fate or fact< is a lot!

Some Facts about Mr. T.

He is making just a little over $2000 Per Month.

Yes, you heard me right…

Fact # 1

==> A little over 2 GRAND a Month…

Seems decent enough for anyone *just*
STARTING OUT, right?

Fact # 2

==> He has been “STARTING” since 13 months

Yeah, but that 2 Grand is autopilot, so its
cool even if it has taken 13 months to
INITIATE…

Fact # 3

==> Mr. T. works for 6 hours a day…

Now my friend, I can hear you screaming
at me… here *you* go…

Lakshay, enough is enough, Mr. T’s got an
Internet Business! And he growing it!
What’s wrong in working on “growing”
your business, huh?

Fact # 4.

==> Works on *maintaining* and not growing

—————————————————–

Here’s the Scoop….

==> Mr. T. and his IM MISTAKES

http://www.explosionalmarketing.com/mrt

—————————————————–

You will agree that he’s constantly
working on “injecting” life blood into his
Internet Business!

So…

WHERE’S THE TIME TO GROW?

==> Nowhere <==

How Will YOUR Business grow, {!name}

Did this video for you…

http://www.explosionalmarketing.com/mrt

Uncovering The IM Secrets
Lakshay Behl

P.S. What did you say {!name}?
You’re NOT Building On Existing Traffic?
Go here NOW!

http://www.explosionalmarketing.com/mrt

P.P.S. Mr. T’s making Chip Change!
And you want to make some real BLING
So Watch this video NOW…

1. Building a niche specific blog. Niche: Beauty, Skin Care, Herbal Treatments

2. Getting a ton of quality content for the blog from the PD (This generally is the most difficult task to do… Finding content which most generally used to be copyrighted and then getting it rewritten is often a lot of pain in the A$$)

3. Building a series of effective backlinks from different PR4-PR9 websites all over the internet. All one way… Actually I have trained three people on how to do this… And they do it all for me real cheap. They are college kids(hehehe much older than me technically) but they like some extra monty over the weekends. And building backlinks certainly beats MCD’s $2 per hour (Yes, in india they are paying less than $2/hour)

4. Building a list of people by putting up the frontpage as a static squeeze page… And giving them beauty tips. HINT: All the autoresponder content can be found in a day… Just use the PD content and load your autoresponders for a year.

And you know what happens when people are anxiously waiting for the content you are providing them with? Well, they get impatient when you do not send it to them for once or twice. And then is the time to begin the pre-launch of your product (Again redesigned PD content)… Videos are the best option and getting college girls to speak about these methods on camera doesn’t cost much more than an entrance into college campus. They will generally easily do it for free.. But you could even pay them… Like $100/hour. Don’t worry all this money comes from your blog. Try to figure out how. :d

6. Sell backlinks from your blog when it gets a PR. Remember consistency is the key here for posting content on your blog… Focus on long tail, low competetion KW’s, promote your blog via PD content on Youtube and EZA. And build backlinks from high PR sites for about a month. When your website gets a PR of 4 or above (VERY EASy if you do all this), then start selling backlinks @ $100/month/spot sitewide, $50/mo/spot on the front page. And you could also sell banner ads etc. I told you the money comes from the blog right…

7. Product creation should ideally take 10-11 hours… 4 girls speaking onto your camera for 3 hours each.. effectively you’ll need to spend at least double the amount of time with each girl cause they’ll need breaks. So effectively 4 Girls * 6 hours each=24 hours. So have at least 2-3 grand ready.

NOTE: I say girls because girls would much easily be able to convey thew right message for the beauty niche. Ultimately you figure out what works for your niche. Girls/Boys are equally interested in modelling…. especially in promotions and content on the web.

8. This is a 10-12 hours video product so it should easily sell for at least $97-$147… READILY.. Like hot cakes. And all the funding has been done through the income from your blog. Then just give away 10-15 minute snippets of the videos as the pre-launch content. People would be blown off.. And you will be too… with the amount of money you’ll make on the launch date.

9. Salesletter? That’s not a problem :- You are a warrior after all… Look at the WSO section of the WF… And you’ll find some awesome sales letter deals. Remember its not the IM niche- Its the beauty niche.. So graphics matter much more than the copy. So keep the sales letter short and sweet and load it with some awesome samples of the product.

10. Rinse and repeat.

Now that’s a simple way to make a ton of money real fast in any niche. And when I say rinse and repeat, I’m not really talking about a new blog/niche… the same blog and another product.

Lets do a simple calculation of how much you could make:- Lets say over a period of three months you posted 2 posts/day (average), that would make it 180 posts on your blog. On an average 1 post on your blog means 1 UV/day… so over three months you’d be able to build a TARGETED list of 4095 subscribers, followers and readers EASILY… (NEAT) taking a conversion rate of 50%. And I am not even considering the traffic from articles, Squidoo lenses, youtube Videos etc. you post out.

During the pre launch you could easily sell 10% of your subscribers the product for $100-150. NEAT… $40,000-$60,000 for doing almost nothing. Yes, when you know exactly what to outsource, then its easy as a rock. And this might take an average of 40 hours/month worth of work… on your end, all of this can be outsourced.

Now I know what you are thinking…

This sounds easy in theory, but when its time to deal with the practical, things are way more complex than that.

And you know what? I won’t disagree. So what you need to do is go to http://lakshaybehl.info and get 7 IM videos that will make it a lot more simpler for you. Those are the vidos I created to give you an over view of IM world and mistakes people generally make when they are getting started with IM. Frankly, they are for you… as a reader of my blog. So go get them. http://lakshaybehl.info 

Just don’t think too much about it, just go ahead and do it. That is, follow this method and make money.
-Lakshay

1. Who is Alice Crondevoo?
2. Do I even know her?
3. Does Lakshay know her?
[ *And the ANSWER is* =>

{==> I Don't Know HER<==}

But yes, you definitely are
getting ^free hugs^ from *ME*,
The Kidly Weasly Marketer,
Lakshay...

Coz I want to say one thing
to you...

MERRY CHRISTMAS

**We wish you a merry xmas
**We Wish you a merry Xmas
**We WISH you a merry XMAS..

And a _________ ____ ______

{Fill in the blanks...}

I know what you are thinking...
And no, its [NOT] a
HAPPY NEW YEAR (yet)

Its…

….Something else….
(To watch out for, ;p )

…

So be on a lookout
for my next email this week,
becuz I haven’t really given
you the…

Xmas present

(yet)

…

But yes, Do enjoy your day…

May this Xmas bring in Heavy
AMOUNTS of TARGETED HAPPINESS
in your family’s lives.

I love you…

-Lakshay

P.S. Did I tell you there’s a
{surprise} new year present in
store for you from me? I think
I did say something about being
on a lookout for my next email…

P.P.S. Merry Christmas to you
and your family…

You got to listen to Allen Says, one of the very few people online whom I really respect from the core of my heart as TRUE business people, says…

“Your Customers will Pay You Ten Times More For You to do it for Them Than Teaching Them How To Do It Themselves”

Makes so much sense. Especially in this age of burgers and pizzas where people are living without Gourmet meals, they want instant solutions.

And this is a tip that my coach Michael Cheney (and myself too) has taken so very well… This single thing showed him a MILLION DOLLAR WEEK this October. {Although I am not sure where he got the idea from}

(Yes, I am talking about the Golden Thread)

Its a push button system with three ready made products, ready made sales videos, ready made sales templates etc. Michael made it absolutely push button and charged $2000 the rights to sell it.

APPARENTLY 500 PLUS customers didn’t mind paying that much.

Another gem from Allen comes to my mind (This is something Michael trained me on very well)…

“How To Double The Impact AND The Sales Of Your Book!” Call it a system and NAME that system…

And that is what brings a fresh breeze to this monotonous world of cash and numbers. Look at Michael Green’s Grow Your Own Money Tree in 30 Days or It’s Your Money Back and You Keep 101 Products Anyway! and you will know what I am talking about.

Create PUSH Button products, Find a USP, call them a system and sell them for a premium price.

You will love the results.

Here’s an example… Instead of teaching people how to create their own info product and sales page themselves, create an info product for them. Create a sales page for them. Write the auto responder sequence for their prospects. Get the graphics created and web design done yourself for the product.

And then sell the resell rights to the product. Allow them to modify the content as they want… Give them the PSD’s so that they can even change the name of the product own their own.

And then write an ebook about how they can rebrand the product as their own and sell it. That would be like you selling them an instant turnkey solution “As Allen Says”.

Now… there are two options…

1. Sell it to as many people as you can find. Keep the price ridiculously low. The percieved value of the product and rights would be low. The market would saturate instantly. You will make very little money in the long run as your customers will not trust your products in future. You won’t be able to handle the customer support and the refund requests will go through the roof.

2. Make it very LIMITED. Sell it to a hundred or a max. of 200 people for $397-$497 each. They will line up for buying it once you have built a reputation as a seller of instant turnkey solutions that work like crazy. (Maybe with your second offer if not the first one). Provide them personal support. You will make easy $40,000 or more every time.

Choice is yours, but is obvious.

I am myself doing something similar and post the results in a couple of months. My first offer sold like onion choppers (Whatever onion choppers sell like) and I will be mdoing more of these in the coming months.

Thanks Allen and Michael
Lakshay  
 
P.S. I am sorry I gave you a million dollar plan here. But its OK as most will NOT take action. It is a lot of work… right? Why would you (No one specifically targeted here) work so hard? Even if it is a question of making $40,000 multiple times a year.

Six figures… Not yet there, so I can’t say anything for you.

Created by Camtasia Studio 5

In the end I just want to say that I will try to participate and give back to this community as much as I can.. But I am sure that would really be little.

Long Live the WF… Long Live Allen

-Lakshay

Here’s some food for thought.

This is how most people typically do it…

This is how it can be made better…

Here are some of my replies to some of the questions you posted…

I hope this fives you a better insight of what needs to be done and what not! If you have any questions, please feel free to post them here on the blog…

-Lakshay

I am sure you have not.

If you want instant results, fork out a quick 300 bucks and have 20 quality articles created for you. In IM niche, my outsourced articles bring in 50 unique visitors each in their first month… So that would be 1000 unbqiue visitors… I foyu have a $100 offer that converts at 1%, you have made $1000 with that traffic in the first month.

Reinvest $750 and get 50 articles in your next month to generate $2500 in sales/profits. And so on. That’s the fastest way to grow your Article Marketing empire.

But if you do not have money, you might need to consider some good article writing WSO’s or courses by other experts and with trial and practice you can starft writing the right articles too… Just that it will take time.

-Lakshay

I have followed this and established a 5 figure monthly business with the same theory.

I hope this helps you…

-Lakshay

I have been associated with many freelancers in the past. And most of them know I make them sharp payments, nice testimonials, more recommendations (even if its not an affiliate link).

Now, I always try to build a nice friendly relationship with my freelancers. I try and protect them from negative comments at times when they need it. And I have given many a freelancers a chance to work for me when they are new and needy… Risking a lot of things as I am sure you all understand.

And most often they are like… “you are great”, “thank you”, and “You are a premium customer” and “You will get the same response, service time and prices for the next 6 months”.

Now, after a few months, these freelancers begin getting many more clients… New people… new associations. Especially if they are good at what they do.. And that is definitely a good thing.

But does that mean you can just tell your original guys to “take your money and shove it”?

OK… no one has said that to me, but I notice a rapid change in attitudes. here’s what I got to say to you… Experts and freelancers are a dime a dozen… If you can’t do it for me, at least bother to tell you won’t. And don’t hang me into believing you will do it for me.

You might have a thousand more clients to work with, but I am surely optimistic you have the time to shoot me an email and tell you don’t need to work with me any longer since you have more clients trusting you and your abilities who were initially reluctant to work with you because you did not have those recommendations that you got from me and a few other people who invested in your dreams.

I can look for another freelancer, but you better not break your step 1 if you are on step 2, cuz you might need me or my contacts to get the step three… And if you break your own step one, then chances are the entire staircase will eventually give in and then you won’t have any other option but falling. Standing up next timer might be even more difficult.

If you are a freelancer, hear me out:

Your time might be very important, but it is not so valuable that you don’t have a minute to tell your original clients that you won’t be able to work for them.

I don’t know why… But attitudes change. Maybe your success is getting into your head??? Warriors, for your own well-being, career wise and othrewise, just know that your arrogance might be the seed for your fall.

I know nothing is permanent stuff, but hey! Somethings do last long. Make sure your business and more importantly business/personal relationships do fall in this category.

</rant>

-Lakshay

OKAY! Time now to answer the age old question: Is it possible for you to TEACH something/ tactic/ technique you know that works but you haven’t really  put it to work for yourself? And is it ethical?

I say it one more time…

I am planning a $97/mo membership site.

Niche: Horseriding
Experience: I have not even ridden more than 10 horses in my life… On a second count that number becomes three.

And maybe sped up to a whopping 0.5 mph.

Point I am trying to make is that the experts are available a dime a dozen.

I have friends who know more about WP than I’d ever know… thay are much more techie. Yet I know how to monetize the little amount of knowledge I have and they never manage to make a cent online, I make some serious dent.

The best coaches in the world are… coaches and not performers.

Business consultants have their own business of… consultancy.

Professional that talk about motivating other people to success are successful because they talk. Had they not spoken about becoming successful through positive mindset, they’d never be successful themselves.

The day you realize that you only need to know more than your customers, will be the day you succeed in the IM niche.

And the day you realize you don’t even have to know what your customers are learning… you’ll be a millionaire.

“Experts are a dime a dozen…”

Says who?

“Ryan Deiss”… in his continuity blueprint.

Is he smarter than most people… Not because he knows more than us, but because he knows how to monetize other people’s knowledge.

-All the best
-Lakshay

Then take those $1000 and reinvest them into articles to get more traffic. I’d be happy if the monety spent could produce nearly a thousand more subscribers for me. Coz this time I’d make a hundred affiliate sales… And make $5K and so on.

And then I’d keep re- investing the money until I reach that stage where I was making $10K a month, and then completely outsource all the traffic generation.

Sounds funny, but I have done it this way in the past till the point I made $5K from the list per month and then outsourced the list building and traffic generation.

The idea is to build a countable tangible asset like a list that you can bank upon to produce cash on demand for you. Of course that depends upon a lot of things. And your value addition is the most imporant thing of these things.

-Lakshay

Here’s a technique I use myself so as to intuitively know the right choice… before going to bed, I listen to this MP3 thorugh my headphones which I recorded myself… Which reminds me of the powers of my subconscious brain…

It starts with a little bit of relaxation suggestions and then goes on to the main sentence…

I say this over and over… And I said it in my own voice, coz your subconscious is highly open to suggestions from your own voice…

“I know the right answers to all problems”

That’s it… I listen to it everyday before I go to bed with these modifications…

1. A Background music… Waterfall LOOP… That keeps repeating itself over and over..

2. ECHO… Very important… If you use a simple music editor and create echo from your own voice, it’d be very nice… And MUCH MORE POWERFUL… ECHO attracts the subconscious mind as a child.

3. MODULATION: This might be difficult for the technically challenged… nevertheless I’ll just say this… If you could set up the music in such a way that the sound track (BG MUSIC) flows out predominantly from LEFT channel and the VOICE track from the right channel for the first five seconds and then the balance gradually changes sides and keeps doing it… It’d be TEN TIMES MORE EFFECTIVE… You’d be in the so-called ALPHA state where the sub – mind is much more receptive….

And listen to it everuynight before going to bed, I’ve found it works really well for me and many other coaching clients I’ve recommended it to as well.

HINT: treat your subconscious mind as a VERY POWEFRUL 1 year old kid… Your wish needs to made its desire cuz once it gets what you want, it’ll attract it with ease and grace.

Hope this helps the readers
-Lakshay

 If you know me for any length of time, you know that there are a lot of things that go around in my IM business. And I am sure if you have a profitable IM business, you will also have noticed this at some point of time or the other how difficuklt it is for you to organize everything and keep everything tied up ion one neat and tidy package.

I have been fairl busy for the past couple of months and I have spent a lot of time on IM business in that time. Obviously, there are a few things that I would love to share with you… The first one being I saw my first $35K month this October.

Yes, the global economy is on a downfall but do you think it really concerns me? NO.

But there is something else that has concerned me for a past couple of weeks, due to which I have made some quick changes to the way I conduct my IM business. And most of these changes have had positive changes on me. (Can you tell?)

I am here to share with you a story today… A short one at that… Which will paint its own picture automatically without me needing to do all the stuff related to explaining etc.

I got an email from a customer who said that they did not like my product… So they wanted a refund. I looked at their puchase date and it was well past the 56 days of guarantee that I offer for that product. So I just let them know that their guarantee period is over and if they had any problems with the product they could let me know and I would help them out qith their doubts.

I got an email reply back after a week… Obviuosly this customer was not too computer savvy, right? And they said  that they have beensending me customer support emails because the videos they had purchased would not play on their computer at all. Now these were streaming Flashg format videos, the same format the Youtube uses. So I rartely had such cusomer support questions.

But the thing is that as far as I knew, I had not got any email from them regarding this problem and apparently I did not reply. On the other hand they were frustrated because they could not watch the videos they had paid $97 bucks for. So I let them know I had not recieved any email from them since they purchased this product and I also explained very briefly that they would need to download and install a simple little piece of addon for their browser from Adobe TM. I also provided the actual link.

And the next thing I knew was that they had filed a complaint against me through Paypal and now paypal was asking for clarification.

FAST FORWARD TODAY>>>>

Although the issue has now been reslved, and they have been issued a refund, I realize that it was A MISTAKE ON MY PART.

Why?

Because it was not their duty to ensure their emails were reaching me, it is my duty to ensure my customers know how to get to me ASAP. So this is what I have done… opened up a new support ticket help desk where any customer can open a support ticket and I can simply log into the admin artea and reply to all the queries one by one without missing any of them.

And guess what?

I am giving you an absolutely free tutorial on how to put up your own customer support system absolutely FREE OF CHARGE…

hERE: http://www.explosionalmarketing.com/installinghelpdesk

My refund rate has gone down by 23% since I installed it. Which is an extra 600 dollars a month or more in my pocket… Life changing? NO. Delighting? Certainly. Worth it? You bet!

-Lakshay

Inertia is the state of unrest and uneasiness where you are procrastinating your tasks that are really important and imperative for your success whereas momentum is the beautiful state of being when you are taking massive amount of action at high speed and things are under control.

So lets just talk about how to create that stage of momentum when you need it.

But before when we dive into that we need to know when do we really need to take these steps.

And that is simply as you know the time when we feel we are in the phase of Inertia. Here are a few symptoms…

1. Unrest

2. Uneasiness

3. Guilt

4. Sadness

5. Disappointment

6. Frustration

7. Excessive hunger or entire lack of it

8. Lot of time wasted on TV or Games

9. Increased amount of Drinks… in extreme cases even drugs

10. Quick acceptance of defeat in any venture that you undertake

On the other hand, there is this state of momentum where the symptoms are…

1. Peace

2. Ease

3. Satisfaction

4. Happiness

5. Rewarding Impressions

6. Excitement

7. Perfect Health and consciousness of health

8. No time wasted unnecessarily

9. Higher expectations from yourself and then higher performance

10. Winners’ attitude

11. Ability to influence others and get them to work efficiently for you

Effectiveness and efficiency are the keywords for the momentum phase. So now lets talk about how to get into the phase of momentum. And the good news (before we actually dive into it) is that you can create the phase of momentum within an instant. Its not only possible, but also easy when you know exactly what steps to take in order to create that stage of momentum.

And here they are… (REMEMBER they look simple and easy, but they are highly useful for anyone implementing them in the long run)

1. Deep Breathing….. First thing to do is to remove any doubt and liberate all the contrasting energies from within your self. How to do that? Well, its simple…

   1. Sit comfortably with your back bone erect and feet resting firmly on the ground

   2. Close your eyes

   3. Take a deep breath

   4. Fill your lungs with fresh air and expand them as much as possible

   5. Slowly release the air from your lungs and get back to normal position

   6. Wait for a second before you start from step 3 again

   7. Repeat ten times at least

What this does is it relaxes you and brings your energy back into the right places where it should be. Ignore this step and you pretty much guarantee that you are not going to create the phase of momentum.

1. Write the main task:

1.  

   1. Take a pen and a white A4 sized sheet (Not a diary or a notepad)

   2. Write down the main tasks that need your attention this week in order of decreasing priority that are paramount for your success.

   3. Select the seven most important tasks for the week and assign one day to each of these tasks

   4. Assign the remaining tasks (that are less important) as the bonus tasks to be done equally to all the seven days. If you are able to do them, then its fine, if not then its fine again. Though you will most likely be able to do them as well pretty easily

1. Keep a glass of water with you or maybe even two or more depending upon how frequently you need water.

1. Do them now… the most important task for the day has been assigned. And that is pretty much all there is to do today (keep this mindset as of now). So get it done. Perfection as I say doesn’t matter. What matters is that you get so absorbed in this work that you put the best of yourself into it and get the best possible results that you can get.

Here are few things that you might want to keep in mind when actually putting your head down and doing it.

1. There’s only this task that you need to do. Nothing else matters at all.

2. Time is eternity., You have all the time on your hands to get it done. There is nothing else to be done.

3. Don’t look at the watch again and again repeatedly. If you keep looking at the watch you will not only get side tracked within your mind but also get distracted very easily. Time running out is most often the excuse given by most people and that is partly because they spend a lot of time in looking at their watches or clocks.

4. Start enjoying whatever you are doing. Knowing most of it keeps you happy because you know you can do it at a better pace. In that case you should aim for doing it at the best pace that you can do it, and then challenge yourself for some more speed.

5. On the other hand if you have been assigned a task that is totally new then there is no need to create more challenging situation for yo8urself. Devote some time on learning because knowledge when applied is power.

6. Intensity is the best thing that distinguishes humans from animals. Concentration and intensity go hand in hand automatically when you are actually enjoying the work. And you can enjoy any task by making it challenging in balanced proportions as I have said in point 5 and 6.

So the moral of the story is that you need to follow these four steps and every time you can create momentum almost instantly. All you need is peace of mind and a clear vision which comes from defining your objective for the day and then acting upon it.

Even if you are outsourcing a lot of tasks and hiring people to do that for you, you need to do some things on your own. Although I am a firm believer in the concept of “Only do what only you can do”, I still feel the need to do a lot of things. Why? Because I am never OK with the current amount of success that I have. I am satisfied every time though. I want to have more for myself by helping more people in getting what they want.

This is the fundamental secret to all success. Once you master this secret, then there is nothing that can stop you from being successful with your business, job, or whatever you are doing in your life. Once you are through with the main task for the day you will realize that there is a lot of time left for the remaining tasks that are the bonus tasks for the day. Not only time and energy, but will also find the willingness to do them because by the time you are done with the main tasks for the day, you will already be in a state of momentum and then getting things done easily and fast will be easy.

So you see that of you take action, anything is possible. I will talk more about that later. but what I really want to say to you today is that all you need to spend it seventy minutes daily and you can see a flood  of traffic coming into your websites almost daily. That is where the awesome power of explosional marketing lies.

That’s what most people love leaving on the table! Or at least they do. Now this post is highly relevant for IM niche, but is true for other niches as well.

We all want armies of affiliates, right?

Sure we do. And then we go over to CB or CJ or PDC or where ever looking for affiliates. And miss one of the most important set of affiliates that could bring in an exponential income, a steady income and a launch with legs.

You create a wonderful product. And you manage to get all these big IM’ers to help you promote the product. then there is the launch. The spike. the flurry of traffic. The flood of sales. It lasts for a while. Maybe a week. Maybe two.

You are raking in a lot of green. You have massively built a list of customers. (And maybe even prospects). Sure you have made some great friends as in JV partners.

But then, what now?

What after the launch? the super’s aren’t going to keep promoting your product. Cuz there’s another launch. Someone else’s.

And you’re thinking about your customers’ list. You start the entire process again. Research. market detection. Cash Flow Analysis. new product. new spin. new hype. And new efforts.

And basically the previous website dies a slow death. Cuz there’s no traffic. You are busy promoting the next website thats gonna launch. And you are “salting” the customers, the prospects and fellow warriors.

Would you like that? Of course you do.

Just that you would LOVE it if the original website was ALSO BEING PROMOTED. You would love it if there was a constant stream of income from the previous website as well. And that is why we are all looking for affiliates for our products.

Bear in mind that thee are affiliate dynamics to understand when you are trying to get someone to promote your product. Everyone and their mother knows you want to make some cool free money. And no one’s really going to give it to you if they could make more $/visitor with some other product in the same niche. All they care about is the money. No matter how great your product is.

So what do you do?

Increase conversions? By the time you do that, the initial excitement would be silent.

Spend on PPC to get more affiliates? Yeah sure you could do that? But honestly, how many people feel comfortabole doing it? I do not meant o say you can’t though. Cuz I do that all the time. But only when I have a new spin. A new twist… a new angle to the old story which is basically in the form of some changes that bring in conversions. or a re-launch.

But here’s the nitty gritty. And bear in mind that it is the difference between 5 figure incomes and millions. So here it comes.

Word of mouth advertising.

The best of all. Undoubtedly. Would you buy something that your freind recommends? Sure you will. because you know how great she is at hating products and she still likes this one.

And this is what you need to implement in your online businesses as well.

How?

Have your customers as your affiliates.

They actually have seen the product, the value in there and they know that it works. You don’t have to prove to them that your website is converting.

Believe it or not. Almost all the products that I create in the IM niche have a special section on the lines of “Making money fast”. And this is essentially a complete section in itself (My info products are cut into sections to make them digestible as I always overdeliver on value by giving more quality as well as quantity). And this “making money fast” section is nothing but affiliate training.

This actually trains them to make money fast by becoming an affioliate for my product. Now that they know how great the value delivered is. They would like to promote it to other people as well.

And then you go on explain how they can sign up as an affiliate.

Give them the tools that you would generally give to any affiliate or JV partners.

Ready written content etc. At times I also give them link cloaking softwares and scripts.

Basically make it push button.

And now here’s the best thing I do and you could do as well.

==> Tell them that if they make x no. of affiliate sales, you would reward them with y dollars directly into their Paypal email.

This will get them to sign up and take action like crazy.

Another trick is to create a multipage members area where they can login whenever they want to access the product WHICH IS NOT DOWNLOADABLE (at least a part of it). This ensures they log in regularly.

And on the home page of the members site, tell them that they could make back the money they invested in the product in just two steps. Have a viral friend inviter that they can simply use to invite their friends to your website AT THEIR affiliate links.

Since this invitation is sent from their side (name and email), iut becomes much more personal.

Hope this helps with getting more sales.

-Lakshay

And when they speak, we listen. Right?

We all do listen and agree with what they say. So much so that we are ready to follow their advice even if it means that we will have to put all our eggs in just one basket. So much so that the people who are just starting a new internet business are talking about how their traffic will go viral and how they will become instant billionaires when their site goes live. Even if its not in the internet marketing niche. Even if its just a niche that has to do with some extra gratification.

And even if it means the death of their sites in the long run.

And I must state clearly here that I am a big fan of viral marketing and I certainly have used it at more than one point in the three years of internet marketing that I have done. I have to say this- It WORKS like a charm.

But.

And yes that’s a big, saggy, flabby, swayey but.

There’s a huge problem with that.

It’s not easy to carry off a viral marketing. Here’s what you need.

1. Incentive why people would promote your ampaign and share it with others. And please, unless you are a Bill Gates no one really wants you advice on software marketing even if that’s in the form a free PDF. Incentivize them generously.

2. How easy it is actually for them to spread the word as you want them to. And its not about using tell-a-friend and viral inviters. Everyone’s doing that now-a-days.

3. What’s different- They have already seen those tell a friend and friends inviters on Facebook and other websites. And now everyone is using them on their list building websites without realizing that people have really wisened up to the fact that “these” are being used to build their lists.

4. Who are you? I mean unless someone knows who you are and what you are going to do with the email ids of their friends that they will give along with their email id that they have already given, they won’t really want to share their friends’ information with you.

5. Where’s the value? So you are starting with an internet business. And you are not exactly a household name as of now. So how do you think will they know the amount of value in the form of knowledge that you will be giving them via your emails and free PDF’s. Show them the value first and ask them to spread the word later.

6. Why should I open this email; Even if the first person has sent an email to the second person, why would the second person really bother about opening and reading the email. You need to have an extremely compelling yet relevant subject line so that your emails get opened and read and you actually get them to click on the links that you are sending. And this my friend is not exactly as easy as it souds.

7. What’s In It For ME: If you can answer this question suitably enough for anyone that is going to get in your sales funnel, you might have a viral campaign at hand.

And that is what almost all new internet marketers fail to realize.

But even if you somehow manage to put across a viral campaign, there are a lot of other things that you need to keep in mind.

Viral marketing is like a wave. Like a rush. It just comes and goes. There’s a lot of traffic that increases exponentially, but before you start thinking your dreams are coming true you realize that its already beginning to slow down. And you think why…

Well its pretty obvious why. There are just so many people that really are interested in your niche or the content that you have put out to be the team leader of your viral marketing campaign. And most of them aren’t online.

Also bear in mind the people just want to jump on to what is the latest and the greatest thing on the internet at any point of time. And obviously a two weeks old viral campaign isn’t going to be the latest fad exactly.

And if you are hating me shouting in my face saying- “We are happy with a hundred thousand people in our niche if they all start following us after a viral campaign.”

But really, that’s the only income that you have then. Unlss you have mechanisms in place to actually mnonetize the rush and get people on youre list so that you can befit from that later on, you won’trreally have any business once the rush is gone and fever and the madness have run out.

So you need to keep the following things in mind:

1. Try to get them on your list…

2. Focus on building a relationship with them.

3. Have your blog and include the link to your blog in your signatures everwhere.

4. Obviously you need to put valuable information in there.

5. Give them 90% of your knowledge for free. This is what Mass Control is all about. And this is what I callpre selling which actually has them licking your fingers and ready to buy even before one of our paid product actually launbches. someytimes, people are just sop much pre sold that they don’t even botyher readuing the salesletters and that is what the expert marketers manage to do all the time.

6. Have other methods to drive a constant stream of free targeted traffic on to your website.

7. Have a mechanism in place that the website actually attracts at least as much traffic today as it attracted yesterday on its own. That is to say have your customers signing up as yuour afiliates. Miss this one and all forces on the planet can not together save your website from dying their own death. Like one hit wonders.

Remember, viral marketing can only give you a headstart. Its not be all and end all. you need to have mechanisms in place so that you can drive traffic over to your website all the time even if its just 500 visitors a day. That is when you are not really dependent on anyomne else for your business.

And also remember, not all your attempts at viral marketing will be hits. So you might have to deal with a little bit of frustration.

Remember, innovation and easy are the keys to a successful viral marketing campaign and if you have your own basic strean of free targeteed traffic then there’s no looking back.

Brimlock Breach of Buying Bonanza!

A rainy evening….

Dim Lights…

Aroma of coffee…

No one’s around…

Just me and my love… Silence.

And as always… Brainstorming…

Wondering why people do it to themselves…

I had to do this someday!

An honest discussion with my heart and brain!

Bothers me to investigate into others lives…

Still I do… With Much ADO…

Why do they buy so much?

Why do they have to?

I mean its all there in just a few great products…

You don’t need to spend thousands or hundreds a month just buying internet marketing “How To” products. And I ask:- Are you still in the buying bonanza mode? Are you Still looking for ways to make money? Are you still not getting traffic? Are you still eating off the hands of my “Guru” friends?

OOPS… I let out a secret. Yes, Gurus are my friends. A lot of them I know. Personally. Professionally. And sometimes both ways, or rather both ways. Some of them are great people. Most aren’t! More about that later!

Its okay to have such friends. They are there to create info products for the rest of us. They do the research, they do the due diligence. You just pay for their hardwork and efforts. At the rate of a few cents an hour. You think, and I can see you shouting at me saying – “Isn’t it a deal when I get a guru doing all the research for me, testing for me and bringing to the table the best traffic methods ever known to the apes or their downlines?” You bet it is.

But thats not what frustrates me. My frustration is that “How Many” gurus do you want to employ? How many guru’s research and testing do you want to gain from? How many times are you willing to pay those 97 or 197 or 497 or 997? With one guru, its a few cents an hour. With more, it becomes a few dollars. Can you afford that?

That’s why, my friend, you need to have a control on your buying senses. Stick to one person in a sub section of a niche whom you think of as the best expert, and get in touch with them. Period.

Is it as easy as I made it sound? Of course NOT? In fact, getting hold of the top gurus and experts in any walk of life is pretty tough. And I say this because I know this. I’ve been there (where you are), I have seen it all, done it all. Not exactly a piece of cake.

But they say- “Where there’s a will, there’s a way”. You always get what you want to get. And I am pretty sure. Life gives you more than one opportunity to get in touch with the people you really need to have around to help you. Sooner or later.

And that’s it. Just one person. Build a personal relationship with them. I’d say “Catch them while they’re Young”. Which means try to get hold of the people who are going to be superstars a few months down the line and who are not quite yet there. They are working hard to get there. They are making their share of mistakes. They are doing all the trial and error for you. And the best part? They are much easy to grab hold of.

Catch them when they are young!

P.M. them when they are young!

Contact them when they are young!

Make friends them when they are young!

Skype them when they are young!

Hold the tails of their coats. They run, you have to run. They fly, you will automatically fly.

And so to speak, this is a breach on the bank accounts of many of my Guru friends. They don’t want me to say this to you. They are annoyed. They are angry. And yet, they pot up a polite smile when they meet me. Why? They know what they have done. Caught me while I am young…. Or something like that! So to speak.

Its obviously a breach on their locked, over the top, up to the brim and overflowing cash accounts when I tell their prospects not to buy stuff from them all. When I say follow one persons advice, people start following mine. I don’t know why! Its pretty strange. Its maybe even insane… But yes, people do start following my advice.

I don’t need a 100,000 people on a database known to the downline of apes as list to make a $100,000 a month in profits. I can do that with a list of 2000 people. Its just $50 out of their pockets, and they employ me for the entire month. I delve into the world of the internet, find out all the secrets, lay it all bare to them.

I mean I only need as many people as I can build that solid relationship with! Who will think of me as an elder brother (or younger or their “The Best Friend” or their relative in some healthy manner) or someone who shares some bonds and existing ties from the previous birth. I know there are people who like to follow me. And I know there are people that will hate to follow me.

So what do I want?

Well not a huge chunk of change out of the pockets of the people who don’t really like me. As I say, if you don’t trust a person, you don’t buy from them. It’s as simple as that. I mean there is no need to.

I hate to say this!

But I have to say this.

You might not like it NOW!

You will obviously rejoice LATER!

That is, If you take my advice seriously TODAY!

And here it comes…

.. Don’t Buy everything…

.. Don’t buy from Everyone….

.. There are thousands of Guru’s out there…

..(Some even call me their friends) …

..(secretly call me names, I know) …

But just a handful are Friends…

These people don’t ask for much!

When they speak, you need to listen…

And remember while this is still valid…

Catch’em while they are young!

And that sums up…

The internal “MANTHAN” of my mind!

On this cool rainy evening…

Its just so beautiful when you start making money…

In stead of having to spend money all the time!

The Ferrari’s are there for the taking…

The Limo’s are out in the waiting…

You just have to shake hands…

With him- while he is young!

He who will guide you!

Who will hold hands….

And take you through!

Ahh, this aroma of thirsty soil…

When mixed with water.. Just Intoxicating!

As I keep this empty Mug of coffee…

A few moments ago that was filled with coffee…

I wonder why you don’t realize…

Life’s running out! Time’s running out!

Money can’t give you everything!

But sure, having enough of it helps…

When will you make the Dollar BLING?

Remember, Content is the King!

Right knowledge Plus Right Guidance…

And its all glory and bliss….

I would like to thank you for taking the time to read this by giving you my latest traffic videos popularly known as “Secret Traffic Videos“, all 7 of them Free to you. Click here… Secret Traffic Videos.

On my drive to college today, I saw what everyone sees on the roads. Driving Blunders! And my crookd little internet marketer’s mind startd wondering what is the online version of this blunder here, and tht disaster there. Surprisingly, there is a lot oin common. And I would like to point some of the most disastrous blunders related to traffic today.

Now, I should mak it clear right onw that these traffic disasters hold equal importance in online and physical world and if uyou bear them in mind, you arwe much less likely to make the traffic mistakes that somtimes even the so called “Gurus” make.

So, are you ready?

You have to say Yes!

Are you Ready?

YES!

Ok, so let me present to you the greatest disasters in the world of traffic…

1. No Fuel: How would you expect your car to run if there is no fuel in its tank? Unfortunately, I see people doing this wrong most of the times when they are trying to “Drive” traffic to their websites. You actually need to give people the fuel so that thy drive their cars (attention) to your websites. Now wgat is this Fuel? Wll, its the *Big Enough* Reason “WHY”. You actually need to tll thm the major benefits of going over to your website. WIIFM… What’s in it for me? And that is exctly hat hy ask when you invite them to your website by providing a link somewhere on the internet. So make sure whenever you put a link somewhere out there, you are actually stating one or two major benefits of going over to your website.

2. No Inbuilt Road: Now if youwant someone to drive their car to your castle (website), you actually need to have at least one road or a path linking your castkle to the rest of the world. Online its no different. You just need to have inbound links to your websites from various other high traffic websites especially if they are somehow related to your niche. Its like having a road linking your castle to the busiest highway crossing out there.\

3. No directions: Picture this. You are driving along a highway going out to find and locate a weekend holiday resort and there you see a left turn. Would you take that turn unless you knew it was leading to a resort, even if it actually was. Obviously not, because you don’t even know that it leads to a resort that you are looking forward to going to. So obviously the resort managemnt neds to advertise by putting a noen signage and/ or a bill board. Similarly if you want to drive people to your site, have a clear call to action wherever you put up an advertisement or a link. Now I don’t mean to say you should S.Pam. I am just trying to say that apart from clearly stating the benefits, you need to use certain Call-to-actoin phrases like “Discover the Secrets By Clicking Here Now”.

4. Repeat Customers mak it or break it. It is known for a FACT that trying to find new clientz for business is far more difficult than doing business with existing customers. It could not be truer online. Once someone visits your site, do not let them be neutral to you, instead make them feel he warmth of the relationship. How? Give them fdree information. Now if someone lands on your squeeze page, you would ideally want to give them a sample of the kind of information that you are giving them fofr FREE so that the initial resistance in joining your list vanishes immiditely.

5. Follow Up with special offers: Taking th resort example again, the management of a good rsort would want to follow up with their customers and prospects over the phone or email regarding special offers and deals and packages. So why not you? You have them on your list and you needto give tghem a lot of free information that is much more valuable than a lot of paid products out there. And then you could promote other people’s products to them along with your own products to make some bling!

Now kep thos five points in mind and you have a winner at hand. Remember, its not only the unique visitors ythat matter, its the number of repaet visitors that matters the most. And psst! No one is telling you this but it is absolutely tru. Rpeat visitors are more likely to buy from you or on your recommendations. They obviously have started feeling related to you adn/ or your products or services.

So you obviously want free traffic, and these are the videos that blast you to get what you want…

You are in deep trouble. Or at least if you have an internet business and are not getting ENOUGH traffic to your site. Especially since buying traffic a not just a little bit of pain in the posterior. So here is one of the various ways to get a ton of traffic pretty quickly. I will focus on Free targeted Traffic, as always.

This is the method that helped me create a list of people dazzling fast. And this is the exact same method that gets me traffic in multiple ways. So are you ready?

You have to actually say yes!

Are you ready?

YES!

Then lets go for it.

Its known as the “Article Sandwich”

Warning: This is not for the fearful of work!

So what is so special about articles. And with so many articles on article marketing itself, doesn’t it make sense NOT to talk about it?

Well, fortunately not!

Why?

Because there is room for everyone in it. I mean anyone can do it and you don’t need to be an expert or an author. You just need to be yourself and share your insight and knowledge with other people.

After all, how many websites can get listed in the Google’s top ten for any keyphrase?

At the max, ten. So obviously there is competition in search engines.

Talk about articles, there is just immense potential.

So, what is this “Article Sandwich”?

Simply put, its the article itself. Its about creating an article that gets results. Its about putting up an articles which is worth more in terms of value and traffic for you. It also about creating an article which leaves the reader spellbound and have them click the link in your sig… Its about the article that gets picked by ezine owners looking for valuable content…

1. keep it short and suitable for the emails… (500 words max)

2. Make it as valuable as possible… (give some unique content)

3. Don’t let the cat out of the bag! (You want traffic, right?)

4. Don’t submit too many of them (not more than 2 article per week)

5. The Sandwich pattern: First para as the introduction, next few paras drawing the people in, next few paras giving the main content and the last 1 / 2 paras summarizing what you have just said.

6. The Stylish Sig: No one’s really interested in how long you have been in business or what’s the turnover of your company. So KISS (keep it simple, stupid) and talk about the benefits of clicking on your link and going to your website

7. Walk your Talk: Have a freebie ready for the people who actually click on the link to visit your website that is beneficial to them… And have them join a list for getting the freebie

8. Don’t bombard them with your promotions: Try not to be a part of all the “Mother-Of-All” products out there. Instead promote only those products which you would want to pay for..

9. Talk in the first person. Use the word “You” because it makes people relate to you and feel the bonding with you.

10. Use the word “Because” because saying“Because” makes you credible.

No wonder there are people who are just making 2000 dollars a month even after having “Churned” out over 1000 articles and there are others who are basking in the glory by just having started putting out a couple of articles each week. Keep these points in mind to have a great deal of success in your business.

You want to get more Free Traffic. Here are “free“ videos for you to get “free” traffic.

I don’t really like divulging my traffic details but here I am today compelled to create this particular article just for speaking my mind about an awesome combination that I “accidentally” stumbled upon while experimenting with my existing methods of traffic generation…

You see I am a fan of doing experiments and if you are anything like me you want to sell your winner results packages as a product right? But today I am not doing that because I feel its high time I ensured that some people out there do get a piece of my mind even if they do not know me and have never ever bought my products.

They call it “Explosional Marketing”

What do you see the top internet marketers are talking about when it comes to generating traffic. Well, no prizes for guessing that they are talking about Web 2.0 and how you can yourself leverage the awesome power of Web 2.0 and social marketing to drive tons and tons of targeted traffic over to your website and rake in the kind of sales that give you enough bolls to tell your boss- “Shove it”…

We have all tried that right? We have all tried harnessing Myspace and facebook and youtube long enough… What are the results? I mean are you seeing the bazillion biscuillion hits to your website and instant millions? If you are anything like me you are not…

but here’s what I see..

1.Just a handful of people visit my website and sign up into the opt in box every day when it comes to social marketing…. Note that this number increases slowly but steadily especially if you keep doing what it takes.. Building your profile and adding new friends…
2.Most of those people already know me or at least feel related to me because they have seen the social aspect of me… So they are already highly targeted and laser – focused especially when it comes to signing into my opt-in box…
3.Some of these people even talk about me to their friends… Why? Because they are pretty impressed by my freebie and are pretty happy sharing the resource that they have stumbled upon… ie the free information that I am providing..

here’s what I suggest you do… Stop thinking peanuts and start social networking… That’s a great way to start with your online business traffic generation system…

but… a big Saggy, Flabby but here…

Why not harness the power of viral marketing… And you can probably see where I am going with it now and probably even relate it to the experiment I did.

You see viral marketing is a tool that anyone can use but sadly only the top internet marketers are effectively able to use it. Why? They have an established credibility in the market. And people know who they are.. they have past laurels to rest upon and they have all the other people who are adding to their existing position in the market…

So what has the credibility got to do with viral marketing?

Well, in one word… EVERYTHING…

You see this is how a viral marketing campaign becomes a success…

1.EM (Established marketer) gives a freebie to a prospect in return of them signing up…
2.Then EM shows them another great product (which simply is great because the person offering it is an EM… thats what prospect thinks) which the prospect can get if they put in the name and email addresses of 3 or 4 or 5 of their friends…
3.The probability of this happening is quite high as the prospect feels that the EM is a reputable person and they are neither going to S.P.A.M nor are they going to misuse the contact information of their friends in any way….
4.The probability increases even more because of the fact that since the marketer offering the product is an EM, their product “must be great”!
5.So they enter the names and email addresses of some of their friends whom they think might be interested in it…

So you see, it all depends upon what is going on in the minds of a prospect… If they know that your product is great value and you are just giving it away for free, and this can actually add to their own credibility in front of their friends, they promote it…

But as I have said, they do not promote it until they know (or at least they think they know) the marketer (running a viral promotion) is giving away a lot of valuable content and their friends will never be sent unwanted messages…

So you ask, does it mean that the smaller marketer can never do viral marketing?

Well, NO. And explosional marketing is all about that…

Social networking when done correctly gets people to have faith in you and they star relating to you, but there is not enough traffic in there…

Viral marketing can get a you a lot of traffic, but there is no chance for smaller marketers due to the lack of credibility…

Combine the two and you have “Explosional Marketing”… get the trust from social marketing, get the volumes from viral marketing and you are already building a list at the rate of 10 signups an hour…

that’s what happened to me last hour and actually forced me to speak about it…

I would like to have your reviews on this…

I picked a copy of an MP3 audio by the experts on viral marketing and lied down on my couch while it played along on the high def speakers of my computer…

Don’t know when I fell asleep and then you know what, I dreamed that I was myself an expert on viral marketing and a newbie internet marketer had been interviewing me…

Surprisingly, my answers were pretty much like expert viral marketers answers…

here they are…

How does a website go viral?

Answer: When people recommend it to their friends and they recommend it to more of their friends and so on…

Why would people recommend it to their friends?

Answer: To answer their (what I call the) “Vanity Call”… And that’s actually a good question to ask yourself as a website developer or an internet marketer who is creating their marketing funnel or the lead capture process especially. People will NOT recommend your services or even free products to their friends because you are asking them to risk being laughed at if they send out a mailing to their friends recommending something that is not worth it! Besides, no one really wants to show others that they are “WASTING” their time! Actually almost everyone I know seems to be PREVILEGED to be busy and that is exactly what they put at the Center of their decision making process. Saving and making money and time, all the while increasing their “Celebrity Quotient” in the immediate society they live in!.

What is a vanity call?

Answer: something that increases the vanity quotient of people when they go through that process…

What is vanity?

Answer: Look, people want to feel and seem superior to their peers and that is what “Vanity Marketing” is built on!

How do they feel superior?

Answer: By *knowing it first*, and being an expert at it… We provide them some service that either educates them or entertains them, ideally both, and then let them feel as if they are one of the most exclusive members of the group (which they are) and they can gain respect and authority by inviting their friends and family members to use that service…

So how do these people invite their friends…

That’s simple… A technology that Myspace and Facebook have used to generate millions upon millions of dollars in pure profits, viral inviter is what I am talking about! The idea is to get them hooked into the interactivity and the entire process and then initiate the seeds of thought that they can be a little celebrity in their own right if they invite their friends to join the service… And then they are THEMSELVES looking for the methods to invite their friends… And that is when they ACCIDENTALLY STUMBLE UPON THE VIRAL INVITER…

So how easy or difficult it is to do that?

ANSWER: easy for the user even though it may be difficult on our part as the service providers! All they have to do is to log into their Gmail or Yahoo or AOL account and then click on a button that says invite, and a personalized message is sent out to all of their friends!

And how is it ensured that the friends actually read the message?

Answer: There are two essential elements to bringing people in to the site! First, have them open the email and that is exactly what a subject line does… So we have a catchy headline and the biggest advantage we have over our competition is that we always keep testing and changing the headlines so that our website invitations can not be stereotyped… Secondly the body of the email must be such that there is a balance between politeness and friendliness… a balance between formal and informal talk… Informal… to make more and more personable and formal, to make sure no “BOSS’ gets angry with the totally informal invitation which went out without the sender realizing that it was happening! Idea is to make an informal invitation which people can not resist! And that requires us to tap into the human mindset… Virtual challenges were thought to be big shakers but actually people end up getting pretty frustrated by them…  But vanity always wins hands down.. and creating a feeling of vanity is simple when you have expert copywriters to write emails for you… Note that here the copywriting is different from the sales letter style copy writing but the tactics of want over need and scarcity and urgency are always hot! Noe exceptions to this rule…

Okay, this is alright… but what is the best way to make people like your service or product?

Answer: Give them what they want… And its pretty easy to figure out what they want when you can do both- Step into the shoes of the end-users and find out what they are talking “Passionately” about, and then observe what are the major flaws in the services that these people are already using and obviously build on that…

Promoting interactivity… that’s what I want!

Also its a good point to check whether the service you are providing is better than all competition with regard to ease of use and speed… Google is NOT the internet itself, its just a Fast and Easy-to-use service provider and that is exactly why it has been able to develop a status where people are actually thinking that Google in itself is the internet and in fact, I have seen so many internet marketers who can’t just seem to think of any way of getting traffic other than SEO and Ad words… Basically the free and the paid traffic versions of the traffic that you can get from Google. I also want to point pout here that Google is not really a “Complete Search Solution” in itself and there are many basic fundamentally low lying faults in their way of operating (which I am not going into right now and which might actually be the result of collapse of the mighty Google itself sometime down the line), but its only the speed and ease of working with Google that makes it far more user-friendly or at least makes it look that.

So ideally, I would look at the best and the worst of all the search engines, combine the best features, ease of use and speed, and build on the major flaws in their algorithm based ranking system and the other drawbacks which I can easily find out by two methods (Studying my own reaction and asking other users’ for their reactions on the times when they are using Google) to create a super powerful, fast, easy and super- interactive search engine. And the target of the search engine is to do what it is supposed to do, list out the search results at the top.

And this is just an example… Google is not where the traffic is! Traffic is where the content is and if you sometime see me typing you will realize the pace at which I create content which is equally valuable, which happens to be th main source of traffic for me. Killer content when combined with the right approach to submit and publish can not only result in a lot of traffic which is laser targeted but also a long lasting relationship with the readers or viewers as in the case of videos.

But as I have said, the right approach is required. Professionally created content doesn’t work on social networking websites and personal content does not really work on article submission directories.

Remember: It takes just one piece of content to go viral before you reap the rewards.
Its no longer about ten sites that you are building and creating content for, its just about one “Authority Site” that you are creating content for and also getting others to create content for (even if that means paying them for doing so). You see a lot of top internet marketers in any niche are already beginning to control over 60% of the traffic and this number is steadily increasing. The other people are just no players and should not expect to see a lot of traffic unless they know how to create killer content that takes the question out of the equation and has visitors attracted like iron filings to their magnetic website!

Today I am going to talk about “evolution of traffic”. This is very important for your business, because as far as I can see, the only people making it big online are the once who consciously or subconsciously understand this cycle…

So when you are just new online, when you are just starting online, the biggest problem that you can ever, ever face is how to get targeted traffic over to your web site. That’s the biggest problem that you can ever face. So, getting traffic is one of the most important things for your online business. They often say, (I mean the insiders or the seniors of this industry often say), that if you do not own your traffic you do not own your business. So, if you want to own your online business then you got to have your own stream of targeted traffic. So, let’s just get started with evolution of traffic.

Well, the first phase is buying traffic. When you are new online you just start thinking that traffic is very, very easy to get. Why? Because you can see pay per click. That’s what you can see… Or advertising. And you start thinking that pay per click or advertising is the only way of getting targeted traffic to your web site. So, most people check out pay per click…

They not only check out pay per click but they invest a lot of money in pay per click, thinking or rather hoping to get lucky with pay per click advertising which doesn’t work.

They are hoping to get lucky with pay per click advertising. And what happens is- they lose money in the process. Why? Because traffic is not pay per click, pay per click is just one sort of traffic generation methods and getting cheap, targeted pay per click traffic is an art. Writing good Ads that get clicks is an art, so you need to get higher click through rate when you are trying to buy traffic. And I’ve seen that over 80 percent people quit in this phase because they are not able to get the traffic that they want and since they are already spending money on it for getting traffic want they quit. They think there is some sort of hidden secret, and they wonder what that secret is.

Well, I am not against buying traffic; I am against buying traffic when you are new online. It’s like you can’t just hope make a million dollars by throwing 50 bucks a day at Google or 100 bucks a day at Google. Look, Google guys are smart and they are smarter than you when you are a new online internet marketer. What makes your life even more difficult is the fact that there is competition around to compete for the same traffic. When you start with your online business they are smarter than you.

Another big problem is…

You are “getting” traffic but you are not converting it. Why? Well, you do not have, you might not have, I am not saying you do not have, you might not have a great web site. You might be getting traffic but the conversions maybe very, very low and ultimately you maybe losing out on money. You pay per click been might be, you can say it might be a disaster.

I didn’t want to use that word but I couldn’t figure out any other word. Pay per click campaigns are sometimes disasters; people lose their (shirts) just by doing pay per click.

Stop burning your hard earned money. You are just burning a $10 bill when you are handing it over to Google, when you are new to internet marketing. If you are experienced, if you are seasoned person, if you are a seasoned campaigner, as they call it, then you can go ahead and get a great campaign at Google AdWords and make a lot of money with it. There is no problem with that but there is some training involved in that.

You don’t just have that training and you can’t just hope to get lucky with pay per click advertising. There seems to be a lot of testing that you need to do in order to get it right. Pay per click is a game that is not very easy to play unless you know what you are talking about…

Well, this is the first phase of evolution of traffic. So, when I am talking about first phase, I mean to say this is phase ONE that we are talking about. Phase ONE is when you are not getting any traffic. There is no traffic coming in over to your web site or even if it is coming it’s just coming from advertising and it probably, most probably, it’s not working or converting that well. It’s not converting as well as you wanted it to be, as well as you would like it to be. So phase one is the phase which you should eliminate…

This also happens to be the phase that you could eliminate. You could eliminate all your troubles of getting traffic by directly moving on to the phase two that is creating your own traffic. Creating your own traffic by the way means free traffic and obviously targeted traffic. This is a truth: if you are ever going to have a successful internet business, then you are going to have to go through the phase TWO. And guess what! It takes some amount of work and effort…

This is like the chicken and egg scenario… How to get free targeted traffic. Well, there is one thing that you need to get it right. Once you get that one “simple secret” right, I am sure you will be able explode your online traffic within a couple of days. I am not saying within a couple of moments or within a couple of hours you know, most of those so called experts and self-proclaimed guru’s claim. (Maybe they are experts because they can get traffic within a couple of hours). I cannot get traffic within a couple of hours. I cannot… And that’s exactly why I am not promising you either… Though I can get traffic, tones and tones of targeted traffic within a couple of hours, sorry, within a couple of days.

At times I end up making a complete fool of myself on these as you could have seen above… you can see the kind of person I am. Anyways, getting back, that was totally off the mark…

Tons and tons of traffic are possible within a couple of weeks, definitely. Picture this, 15 days from now you are getting 300 people visiting your web site everyday. These are free visitors; you are not paying anyone for them to visit your web site. Guess what, you can then comfortably say that you own your traffic, right?

And they are targeted. They are converting. Even if they are converting at 3% which is very average then you are making 9 sales a day. Even if those sales are at just $100 each. You are selling a lot to get product at $100 each; you are making $900 everyday. How cool is that?

And you are just starting out and look, this could just increase, you keep increasing, you keep working on it and one day you are getting 300 visitors a day, after a week you are realize that you are getting 400 people visiting your web site on an average every day, and after a week it’s 500, then it’s 700, then it’s 800, then and it’s 1000 people and then all of a sudden you are making 30 sales, you are making 3 grand a day.

You are already making 100 grand a month, just within a couple of months from starting out!

So, it could not be difficult if you knew that only one secret… and that is how to implement or how to get involved and successfully go through this phase two of evolution of traffic.

This is all about creating a lot of traffic for your websites. You could chalk out a plan even if you want to work just 70 minutes a day, you can do it. By all means then, start creating your own traffic and do yourself a favor…

Stop that losing PPC campaign…

I am seriously concerned about you losing out on a lot of revenue and because of that I have created a series of free “Secret Traffic Videos” for you to explain what that one simple secret is…

Its a 7 part video series on traffic that I was originally thinking about selling, but then it occurred to me that not everyone knows me online and because of that I am giving it away for free, just through this link…. Secret Traffic Videos…

Get your Secret Traffic Videos now…

Continued after Part three I posted yesterday…

We were midway into the coaching program when I started making some sales. To be honest, not many. I was starting to see some traffic, and this time it was all free traffic. Free targeted traffic.

Here’s what I learned about having a lot of free targeted traffic coming over to my website:

1. Content is the king

2. Content is the queen

3. Content is the president

4. Content is everything

5. Content is YOUR VIRTUAL PRESENCE

You see, every bit of content (articles, press releases, videos and audios that you produce and post somewhere online with a link back to your website) is like a doorway to your castle online which happens to be your website where you sell.

That’s the only secret behind traffic.

I kept creating more and more fresh, quality, unique content everyday and submitting it over to many places, as many as I could. Traffic came in. First it was like 5 people a day. Then it was 10, 20 grew to 30, 40 50 and then finally I hit the hundred visitors per day mark. I was working for around 70 minutes a day and it took me 29 days to reach that mark.

This was real business. It was taking up time. And required effort on my part. But it was building up.

And though I was satisfied with the amount of money I was making in the process, I knew there had to be someway to just skyrocket the visitors coming over to my website. Just then, something big happened.

I received an email from a company that ran newsletters saying that one of my articles was being published in the forthcoming issue of their ezine. At first I took it lightly, but later in the day when I did a little bit of research about that company, I found that they had over 30,000 readers and subscribers. Automatically, my traffic shot through the roof. And since then, I have never looked back.

I have experimented with various traffic generation methods. And I have to say this, Web 2.0 and social networking have made the lives of new internet marketers really really easy. Its not actually possible to drive tons and tons of free targeted traffic over to your website with ease but also fast and a little known tricks and tactics when applied can take the incoming traffic through the roof.

So here we are, at the concluding stage. All I would like to say here is that:

“Each little piece of content that you post is worth a few cents per day as your earnings. Keep doing it and pretty soon you will gather the momentum. Just submit quality content that you have created everyday to the various sites and I can pretty much Guarantee you that you will see a large business built up pretty soon. Harness the power of social marketing. Harness the power of viral marketing. And harness the power of original marketing. Traffic will be on steroids.”

And here’s What i learned. I have packed all my experience and traffic experiments in these little step-by-step $197 (free through this link) secret traffic videos

Continued after Part 2

I had three months of vacations. I had planned a visit to Vegas. Because I thought I would be rich on autopilot by then. And now, I was looking for a full time job along with the part time I was doing. Because I had to repay my debt. Thankfully, God listened to me, and I got a little raise and also a great offer to work as a contract teacher where I could make that money back within these three months.

I spend 12 hours a day working at my jobs. All seven days a week. But then I worked really hard and with a lot of dedication. Because there was a lot of remorse in me. I had realized that the only key to getting successful is working hard. Working with dedication and giving your best to the system.

In fact, just to complete the story I must say that I worked really hard on my teaching skills. And soon the company which had contracted me realized this. They give me a raise and a job offered a larger contract if I would stop doing the part-time which I was doing elsewhere. They also upgraded me to a better post. I now had to teach the batch of students which were the most intelligent batch in the country. (They had been admitted into the institute with a a very tough admission test where 320 were selected out of 15000+ candidates). And to teach those students, I had to be a Great teacher. Because if I would have failed to prove myself within the very first class I had with them, I would probably be removed from that post again.

I prepared my first lecture with so much zeal and passion that when I went to conduct it, within the first 15 minutes I found myself so captivated in teaching that the next three hours passed without even a break. I didn’t need one. I was just drawing on the white board, writing and explaining equations. And I was totally engrossed in it.

What was even more important is the fact that students were themselves equally engrossed in what I had to teach. And then it snowballed from there. I worked immensely hard to ensure every student was working well. And they really connected well with me. Prett7y soon I was earning more money working only party-time on a contract basis (24 hours a week or less) than most people make with their full time jobs.

I bought my first car shortly afterwards. It was not Lamborghini, just an ordinary car. But I was probably the youngest student in my college at that time to have purchased his own car.

Those three months really turned my life around. I completely forgave myself for the insanity. And I decided to give the internet marketing business a second look. Now that I had a much better financial situation and greater approach to life, I could just think about it again. It had never really gone out of my mind.

Partly because I had been purchasing stuff online for myself, and partly because somewhere I had a little voice in me that said that an online business was my call. Not that I had those instant riches in mind, but yet I realized the power of internet. I knew it was the greatest tool ever invented in the history of mankind, and just then I came to realization of the fact that online transactions were exceeding 12 trillion dollars. I definitely wanted a piece of the cake…

So, once again I started looking around trying to find methods to drive targeted traffic. I took an online course on copy writing that completely transformed me from a college hopper to a marketer as far as my approach to creating sales letters and having the right mindset was concerned. I then realized it was nearly impossible for me to be able to create my online business unless I had personal and direct access to one of those internet marketing millionaires. I was buying a lot of products now, but only from the reputed names of the market. I always did a research before buying the product and always looked for the prof that the product was working for average guys like me.

Just then, an internet millionaire launched his first and last ever coaching program for just a handful of students. The fees was pretty high even for me, but then I knew this person and I knew that his products had been delivering results for me. So I signed up.

Just then another blow came in. When my employers found out that I was getting in marketing business online, they told me to stay away from it. But when I didn’t stop, they decided to do something about it. One day, my boss called me in and gave me two options: “Keep my contract job and give up your online business right now” or “You are fired after this contract”. And I had joust about two days to decide what I was going to do. I sat there in the chair (even after he had said “You may leave now”) thinking about everything deeply. He even gave me a strangely funny look. But then I stood up and held his hand and shook it vigorously and said- “It was great to work with you. I will have great memories and I hope so will you”.

That was the birth of the full time internet marketer me.

Continued after Part 1…

And so, since it had to be a turnkey autopilot system, I just put everything into place. And now, all I had to do was to wait and watch. The money would automatically roll in.

Just then, I had my exams. I got involved in that. And you know this, sometimes engineering exams can take a toll over your time. Big time! So I had to spend the next two weeks just studying. I would not even touch the computer. Not that I couldn’t. Just that I wouldn’t. Why would I? It was on “autopilot”.

So I studied hard. Harder than I did ever before. Because it was just a matter of days before I got my first car. And my car would be nothing short of Lamborghini. It just had to be. After all, I was doing business with Google. And the other clients.

So after the last exam, I went to the cinema. And then next day, we had a picnic planned. And the day next, I had a date. I assumed I was rich enough by now. My business was working for me, without me ever having to touch it.

Just then it came to me, why not see how much I am worth. Am I a billionaire yet, or just a millionaire? So, I played a little game with myself. I would first let myself see how much had I spent on my business with Google. And the later on, I would sign into Click Back and see how much I had earned.

I logged into Google Adwords. Checked my account. I had spent “just” three thousand. I was a little disappointed. That means I have just managed to get 1754 people over to my website? That could mean a maximum of just 1754 sales? I am not yet a millionaire?… (How childish)

I then proudly logged into Click Bank. Hoping to see a seven figure, ready t be disappointed with a six figure and very angry with a five figure, even if it was 99,999.

What I saw was something that did something so strange and alien to me that I can not even describe. Was it sending chills down my spine? Understatement. Was I really, really sad? Again understatement. Were their tears in my eyes? Yes, along with a lot of heart felt cries. You probably know what I saw…

Zero… Zilch… Nada…

How could it be? I had already spent over three thousand on advertising. My website was getting some real traffic. I had so many things, that my website was suited for everyone. I was being so nice that I didn’t bore my “customers” with any stupid sales letter for any of the 76 odd products that I was selling.

And Yet I didn’t make a single sale.

What was anger and anguish slowly turned into remorse and despair and frustration. Because I had lost my everything. Millions of days of savings. So many times I had eyed a red bull but then I would give up the idea simply to save money for my business. And how many times I had given up going with the college trip to save twenty five. I cared for the last drop of ink in my pens and I really chose my words real carefully, never scratched with my pen a single word more than required. Always chose the cheapest pen on the store and never bothered with those fancy MP3’s or I pods. Yet, here I was. Over 2900 in debt by now, and no way to repay it. What was even worse was the fact that I didn’t even learn how to do business. All I had learned was total crap, B.S.

And guess what! When I asked for a 47 refund, the guy told me that my 30 days were over and the money back guarantee was no longer valid. Do I really need to tell you what I sent back to him in the reply email I sent to his rude reply?

I had three months of vacations. I had planned a visit to Vegas. Because I thought I would be rich on autopilot by then. And now, I was looking for a full time job along with the part time I was doing. Because I had to repay my debt. Thankfully, God listened to me, and I got a little raise and also a great offer to work as a contract teacher where I could make that money back within these three months.

To be continued in Part3

I have a story to share with you. Story that I am sure you can identify with. Why? Because this is my story. As a new Internet Marketer. And I am pretty sure that this is also pretty much like your story as a new internet marketer who has just ventured into the deep waters of internet marketing.

I started out with the dreams and aspirations of overnight millions. I joined the bandwagon because of the fancy cars and luxury homes and the world of vacations that everyone was promising. I started out because they said I just needed to work on it two hours a day. And I came into this business because it was supposed to be turnkey. You, as I am sure, will identify with this.

They had a secret “road map to success” to sell. Those guys, whom I call the dream merchants. They have their methods to make money and come up with the proof. Sometimes even fake the proof. Their websites are fancy, with Ferrari’s in header and Dollar bills raining in the images. All that is just the magic of “Photo Shops”. The matter of fact is, they did not even create the graphics themselves. They hired someone for it. That’s what I know now as an industry insider.

I started my online business, because I knew a little bit of HTML,a little bit of Flash, Powerpoint and Photoshop. I was never a pro at any of these. But they said- “you don’t need to know a word about any of this”.

I started out because I had 200 dollars saved. I was working at 12-taxes an hour. Part time. Full-time, I was a student. I really had those 2 hours a day. I also had the “Desire to Succeed”. And the secret was only 47. You know what I mean, don’t you.

And there it was, my very first website. Ready to sell to the world. Ready to have me rolling in profits. Got a pretty cheap domain name. And hosting, that was taken care of by my college servers, no hassles. All I had to do was get traffic to it. And I had 153 dollars to do that. Easy stuff, I thought.

Then I went around and did some research. I am not an idiot, I am much like you. We all do our due diligence. And ha! That guy was honest. The one who was sold me the ebook. Rather, the dream of a super exec- lifestyle, with the work of a lazy layabout loser. He told me Pay-Per-Click was the way to go. I saw for myself PPC was the only way to go.

I started with a small campaign. You just have to make those people come over to your website. They buy and you make money. A part of that money will be re-invested in the advertising. Remaining- Your profits. Sounds logical. Because its theory. Logiclly sound theory.

Silly me! I AM a Science student. I know that theories are always stated easily. Their practicals, duh! Hard to prove them experimentally. Yet, I thought, it was all so simple. All rosy and fancy, and I threw my Credit Card details at Google.

Got a great confirmation email with them. The Google guys, the biggies, said I was doing “Business” with them. Heck! It had to be easy. So easy it was to do business with Google. I started seeing the online world and business as a real simple game.

And so, since it had to be a turnkey autopilot system, I just put everything into place. And now, all I had to do was to wait and watch. The money would automatically roll in.

This story is way longer than what I thought it would be… So I guess you will need to come back again tomorrow in order to read to full story..

There is noise everywhere.

Noise about Traffic Secrets and Traffic Generation Methods.

Everyone’s talking about it: Web 2.0 has really made the life of internet marketers a whole lot easier. It is now actually possible for the average person to drive tons of free targeted traffic.

It’s called: The Virtual Real Estate Method…

You see, the content you post all over the internet is not online like your presence on the internet, but THE presence itself. Just like your off line identity is very similar to the amount of success you have had in your life… relationships, finances, and health, your online being is reflected by the amount of content that you have online.

I will not be long today. I have just a short message to deliver.

If you are not getting enough free targeted traffic for your website, then that is because you are not posting enough content online. You see, every bit of content that you post out there (which obviously must contain link back to your site) is like a new door that helps people get into your marketing funnel. It makes sense to have as many of those as possible. Which is possible only if you are doing something to regularly post quality content that is fresh all over the internet. And do it every single day.

Now I will be totally honest with you. Creating content is like real work. OK! It takes time and effort though money is not really required for that. And creating content can be a little cumbersome. This is especially true because really getting the free targeted traffic you want from content creation methods is not as easy as it sounds. Yes, if you keep posting content out there every single day, then you will see traffic.

Definitely so if you are creating that content yourself. Because that way you can ensure that the content is fresh and unique and is high on value and content…

But, come to think about it. How much content can you create? And how much time do you have to create that content? I don’t have the time and patience to do that all the time. And that is why it is really important to know the exact secrets which will help you draw maximum amount of free targeted traffic from minimum efforts and time spent on your part.

Here’s the deal… If you are really serious about making money online, then get serious about your traffic generation techniques. Folks, the truth here is… There is no secret.

And there is no shortcut to getting tons and tons of free targeted traffic. It takes time. It takes efforts. And most importantly, you need content to do that. Lots of that.

You need to know this… It is a step-by-step approach that you need. Its a formula. For traffic generation. And this is something that no one gets the traffic without. I would like to quote someone over here…

So many things you could do, so little that you should do.

There are tons and tons of methods out there for getting traffic. Some for getting targeted traffic, others lead you to getting non-targeted traffic that converts but not that well. The top websites in the world are those which have tens, even hundreds of thousands of pages on them and millions of other pages linking back to them.

But as I have always said… Focusing on free targeted traffic is what is really important. You do not really own your online business unless you have a basic stream of free targeted traffic coming over to your website every single day. And guess what, you could be making a full time income online in no time flat if you know exactly what to do.

Now, the top websites are making a fortune for their owners. Absolutely millions. They have so many pages that they are unstoppable and sometimes that makes me jealous of those guys who started all these social networking websites like Myspace and Facebook for being so very successful. Now these guys are not really creating content. They are just passing over the ownership of their website to the users. And that’s where their power lies. They are actually getting so much of fresh unique content directly from the users every single day that they might not have been able to create in a life time if they created it themselves. And that’s where I want you to cash in. I want YOU to rake in a piece of the cake.

You see, the problem is creating content. Fresh, Quality Content. Now how about turning yourself in a little content creation machine that just churns out tons and tons of fresh, quality content every single day, every minute. And guess what, you do not need that much content to make hundreds of thousands of dollars… You need just as much content as you can create. But the trick is that you really need to be smart at this because the amount of time that you have is very very limited. And your target is to create a lot of content in that limited amount of time.

Also to use that content in the best way as possible…

But. Sadly, there’s a big, fat saggy flabby BUT that comes in picture over here.

Creating so much content at such a massive speed is nearly impossible unless you have a well built plan at hand. And you need to know the exact step-by-step approach to be able to do that.

Now, the top guys are doing this all the time. They are just creating content at a breakneck speed.

As far as traffic generation methods are concerned, content creation is the best way to go…

And for doing that at a massive speed, I will have that approach out for you very very soon.

The Internet Marketing Industry is huge. And its booming. It’s already worth hundreds of billions of dollars, may be even trillions. And new people are joining the saga every single day. Not a couple of new people. Not a few hundred. Not even a few thousands. But over a hundred thousand people are joining us to become an internet marketer every day.

Come to think about it and I have realized that its basically because we are chasing the same dream. Work at home dream. And its not just the Americans. People from all over the world are coming in, although the majority of them are still from the U.S. But hey! The Internet Marketing is just in its infancy. The day is not far when everything tangible – physical and electronic will be bought online, paid for online.

And this is it- the Great Global Dream. Working from home. And working for yourself, on your own terms. Working in the particular niche in which you are interested and working at the hours suitable and convenient to you. On your terms.

And still making a lot of money.

Look, there’s space for almost everyone. Not every profession, but almost every profession. Sales, Copywriting, Graphic design, Web development and marketing have been around since ages. Now, more and more marketers are hiring ghost writers for creating content. So that brings in space for all the people working at the private and public offices as typists etc.

Basically, the Internet Marketing thing is growing at a scary pace.

But then, another very important thing to look at is that so many businesses that start online fail. Its a shocking fact that over 90% of all new internet marketers will not be able to make any money this year. And guess what! I can quote researches to show that over 81% of the people who have been around for over 8 months are still thinking of themselves as “Newbies”.

So, I thought… Why not expose the greatest internet marketing mistakes that new internet marketers make and help them overcome the initial phase where they are most likely to quit. I would like to tell you here that I am referring to the people who are not making at least a part time income online as newbies.

So, today onwards I will be posting about the biggest mistakes of Internet Marketing.

Here’s one…

Most new internet marketers rapidly set up a website and get a product to sell. But then its the king of internet marketing world… the traffic, that they need in order to make sales. Well, here’s where they go wrong. People think that if they throw fifty bucks at Google, they will start getting a lot of targeted traffic coming over to their website and make a million dollars virtually on autopilot.

Now this is a mistake. Admittedly, I thought in the same manner when I just joined the money-making-online bandwagon, and part of that was because some of the cheaper ebooks that I bought when I came online suggested the same thing. Now when I check the reviews for those guys, To be honest, they are dead. As far as their internet businesses are concerned. I mean these are not real internet marketers who suggested the use of PPC to start promoting ready-built products or affiliate products using PPC. (That’s just a little warning for you here, Stay clear of all the people who claim to know some secret methods that will have you make money on autopilot. Most of them are trying to get you to use PPC which I do not recommend for the people who are just starting out…)

The biggest problem here is: Most New Marketers can not seem to think of traffic methods beyond PPC. In fact, there are people who think that PPC is the only way to get traffic. And they think of PPC as the easy way to make money.

Well the truth Might Shock You: PPC is the easiest way to lose money and more. It could potentially cost you your entire internet business and even your T-shirt. It’s really difficult to create a profitable PPC Campaign when you are new online.

Now, I am no way an anti-PPC guy or something. I just mean to say what the truth is.

1. Creating a profitable PPC requires a lot of split-testing and numbers

2. You might need a small fortune as a reserve when you are doing this testing

3. Even if you have the financial resources the problem, you need the expertise to do it. There are people who have spent their whole lives perfecting the art of PPC.

4. You need to learn from these people in AND have financial backup to be able to create your first profitable PPC campaign.

So, what should you focus on?

Well, it has to be Free Targeted Traffic.

That’s right.

You see, when you are new, you don’t really are in a position to spend money. And PPC costs money. Instead your focus should be on making money ASAP.

So you need to learn the exact methods that will get you tons and tons of targeted traffic for free.

And this is ONE HELL OF A MISTAKE: You can just waste money trying to get lucky with PPC.

And on the other hand I can assure you that if you are willing to do what it takes to get your won basic stream of free targeted traffic to your websites every single day even while you are sleeping, you are on the right track to setting up a largely successful online business.

]]> http://lakshaybehl.com/the-biggest-mistakes-of-internet-marketing-that-may-cost-you-success-money-and-even-your-business/im-basics/feed/ 0 http://lakshaybehl.com/achilles-heel-of-internet-marketing/im-basics/ http://lakshaybehl.com/achilles-heel-of-internet-marketing/im-basics/#comments Thu, 03 Jul 2008 10:47:55 +0000 Lakshay Behl http://lakshaybehl.com/?p=30 I was taking a stroll down the roadside wondering why do newbies have to struggle so much when they enter the arena of Internet Marketing, when it dawned upon me that Achilles’ Heel Metaphor completely describes the scenario in a way so perfect that even I, the inevitable learner, the impossible discoverer could figure this out.

There is just one secret about Internet Marketing World in general: There is nothing in the secret. How many times do we hear- “Discover this one simple secret which Blah blah Blah”. I guess at least ten times every millisecond, we are bombarded with another “Mother Of All” Programs which promises the heaven and the earth and then moves on to delivering nothing. And then there are those much promoted over coveted (which by the way, is thanks to the top internet marketers who have the authority to be able to contact a list of bazillion biscuillion people on their list in a fraction of a second) Product Launch Tuesdays which are anxiously awaited and they make totally bizarre numbers of dollars within a day or two of the launch.

Okay, those guys are top guys. I have nothing against them. They are here to make money and are (seemingly) making that money. But what about the end user? The Newbie Internet Marketer who is left alone in this rapidly changing race for the traffic, just looking at the faces of other guys who are also pretty much like him or those who they are all looking at. But confusingly, it was this buyer of the “Exclusive 50 Seats” product who was expecting to make it to that stage where all the other (presently)

colleagues are looking at, but he still where he was.

Something is moving in his head…Doesn’t matter. Something is biting him, he is feeling burnt… who cares? And his dreams of those 5 million dollar home and 2 million dollar private jets are almost ready to roll in the dust… but again, who has the time to stop and take notice of this “Newbie”

You see, it was not really long ago when I was there too. Standing amidst the crowd, wondering why I didn’t make 20 Grand in 30 days of hard work of 8 hour days where I was promised the same amount of money with just 4 hours put in everyday for a fortnight. I invested my time, money and energy into it. And even though I could get my money back, what about the time and the effort that had been wasted? Strange me, I never thought about this when I was investing that sum just because I saw the 56 days money back guarantee. I guess everyone makes the same mistake.

You see I never consider myself to be a superstar at figuring things out myself, and I find myself in all certainty hoping and begging others to guide me with my problems. And the only reason I could figure this Achilles’ Heel thing is because now I have broken the vicious circle of not making any money online. In short, I am no longer a newbie. And I can clearly see why newbies are newbies, and why I continued to be a newbie even though there was a vast amount of marketing knowledge in my tiny little head (OK, mine is not so tiny, but hey! Still its not extraordinarily large). And guess what! I have not discovered any secret apart from this Achilles’ Heel.

OK, enough story. I will now quickly move on to summarize the meat of the secrets that I possess and that separate me from the newbies who are not yet making any news with their success stories.

1. I didn’t really realize that I AM THE ACHILLES HERE: You see most of the marketing information is just a plain repetition of what we already probably know and there is little more that we need to know in order to be successful. I never realized this until I made my first sale. Strangely, maybe even you don’t realize the amount of knowledge that you already possess is much more than just sufficient to start seeing the results. So I guess, we all keep running trying to discover some sort of crazy little secret which can help make millions overnight. Which truly is non existent.

2. I didn’t know WHERE MY SWORD WAS. And I wasn’t actually trying to find it: You see, most people do not really know where their strength lies and keep themselves from doing the stuff they enjoy the most. And the biggest mistake you can ever make is to “feel” its going to be difficult and boring to work your way to success. I am yet to see a person who is successful and doesn’t really focus exclusively on their strengths, which more often than not coincide with their passions.

3. I was just too excited and busy day-dreaming that I forgot to RAISE MY SWORD AND FIGHT: Inaction. Lack of Action. Not taking action. Everything that you might call it. You get the idea. Its hard to succeed if you do not implement the strategies that you learn even if you know the best strategies. Probably its impossible. I guess I was waiting for (and so are you) the best product to be created so that I could promote it, the website to be developed so that the entire world would love it, the best article to be created so that I could submit it for the world to see, the perfect video to be created for me to put out there on youtube. And I was not really focusing on submitting content that I was creating. One thing here:- “Perfection is the killer of excellence”. Got to know this. Anything worth doing is worth doing bad unless you become good at doing it.

4. I wanted to MAKE MY OWN ROUTE:- Achilles didn’t get the idea of creating the Trojan Horse (I guess you know what it really is… Its not the computer virus I am talking about), neither did he figure out how to get into the Trojan Castle. All he did was what he was great at doing… He fought. And he just followed the footsteps of all the great warriors. He did not choose to be a sole soul in the Trojan war. But unfortunately, new internet marketers seem to be trying to figure out a way of making a million in dollars with an entirely new approach which of course they fail at. You need to look at what the top guys are doing. Why they are doing what they are doing and how are they doing what they are doing. Then, just do that yourself, of course with your style imbibed.

I guess there are the main reasons why some people’s business never sees the daylight of the day that is profitable in the end. All boils down to this-

If you want to be successful, then leave no stone unturned. If you do not receive the success your heart desires even then, then keep on turning the stones and sooner or later you will be able to find the stone that turns you around.

If you really want to be successful, then start following other successful marketers step-by-step and give up all the ego. There’s none which can win you money. Or success for that matter.

Remember, success doesn’t end with money. It starts with money.

And money with respect to internet marketing starts from getting free targeted traffic. So here is what I have done for you. I have created this free video on getting tons and tons of social networking free targeted traffic. Get this video now and take action so that you do not end up giving way to failure.

It’s not the products that they have. It’s not even the copy or the saalesletter. It’s not even the amount of time spent in marketing.

It’s just ONE BIG THING.

And that big thing is TRAFFIC.

I have met far too many new internet marketers who are struggling to get traffic. And I am yet to meet a successful internet marketer who is not getting traffic. It is ACTUALLY that straightforward. If you want to know the bank balance of on internet marketer, you just have to know the amount of traffic they are getting.

Because the truth is TRAFFIC=SALES.

That’s the biggest truth of internet marketing.

Most people who are newbies in internet marketing think that the successful guys are getting a lot of traffic from the JV deals. But what they overlook and definitely fail to realize is that beneath those peaks on the graph of traffic which comes from JV’s, there is a basic flow of visitors to any successful marketer’s website.

It’s NOT that obvious. But its definitely the truth. There is a stream of Free, Targeted Visitors that the marketers are getting to their websites. And I must confess, this is why they are getting those golden JV Deals. This is why they have their list. And this one is Big…

“This is Why They Do Not Depend On Any One Else For Their Success”

Look, Internet Marketing is all about making that success for yourself. And the need for free targeted traffic is obvious. Which is where list building starts. Which is where the first few sales start coming in. this is where the CONFIDENCE starts building.

So, why do you need this stream of free targeted traffic. To begin with, the very first benefit of having a stream of Free Target Traffic is that you do not have to see the days where you are not making any sales at all. You see, if you set up your business properly, then you need to have your own stream of free targeted traffic. You need to do some groundwork. Which is more or less like laying the foundation for any business. And this is what the fruits of the labor are. A stream of free targeted visitors to your website.

So how much traffic can you expect? To begin with, not millions. Not even hundred thousand visitors per month (unless your article or video gets viral which is very unlikely if you are not making it specifically to be viral). But you can expect 200-500 visitors per day. Unique targeted traffic, all free. And these numbers keep increasing over time if you want them to! You build a small list and then you reduce your efforts drastically.

Of course once you reach this level, then your groundwork is complete and you would want to take your success to the next level where you start build relationship with your readers and establish yourself as an expert in their eyes. That’s when you start going places. To meet new people. To meet more successful marketers. To meet famous marketers. To ask for JV Deals. To start building your own products and your own marketing funnel.

Is there any way you can skip this stage where you need to do the groundwork?

I would say NO. It’s like the compulsory graduation process. You may have all the knowledge and intelligence in the world but you can not be a lawyer or a doctor or an engineer unless you have that degree. And to get that, you need to prove your ability and skills to the people who are already there ie the successful marketers. And how do you do that? Welll, by taking the test ie getting a basic stream of free targeted traffic to your website.

So get started NOW.

I know how difficult and frustrating it could be to get that basic stream of free targeted traffic. And that is why I have created this free video to explain to you all step by step how to get that strream of free targeted traffic to your website… Get it NOW.

And the answer is always the same- “Because you are not posting enough content out there”. That’s it.

Content= Traffic= Sales

So… What’s this rush about social networking?

Well to quickly tell you exactly how you can get tons of free targeted traffic for your website using social networking, I need to emphasize here that social networking is a daughter of Web 2.0 . OK son too… Whatever!

So to begin with, let’s talk about what is web 2.0 . Well Anything beyond text and images is web 2.0. You might recall the earlier days when internet was just new and ordinary people had just started using the internet, the websites were mere collection of static pages. By static I mean, the [pages were creted and edited by owners of the site and the visitors or the end users had no access or control over the content of the website. All they could do was read and see the images.

But people started realizing that more is the amount of content on websites, more is the amount of traffic they would get. And then the geniuses figured out that the best way to have fresh, quality content in large volumes on to a website was to “allow” the users to post content.

That’s where it all began.. The web 2.0 thing.

Talking about traffic. Well there are tons and tons of methods of getting traffic to your website. But all these methods can be classified in terms of buying traffic, borrowing traffic or creating traffic. You can either buy traffic, borrow traffic, or create traffic.

Let’s talk about buying first. PPC, Solo ads, email campaigns, banner advertising etc are all the methods of buying traffic. It simply means paying to get traffic to your websites. Now, if you are just starting out, I would NOT recommend that you start by buying traffic. Because buying traffic is not easy. Its a total art. Why? Simply because of the enormous amount of competition out there. But unfortunately, this is the way most people start. They try to buy traffic to get rich and end up losing the overall game. More on this later…

Now let’s move on to borrowing traffic. Borrowing simple means leveraging the other peoples’ traffic. It refers to JV promotions where a person who has some existing traffic to their website redirect or channel their traffic to your website in return of a cost. You can pay them on a pay Per Sale basis which is the most common. But JVing is impossible unless you have your own products by which I mean the products that you have created. Now if you are just starting out on the internet then naturally uoi do not have your own products. And that is fine. Before you have your own product, you need to be an expert and that is impossible if you are a new internet marketer. So borrowing is also out.

And the last thing that remains is creating your own flow of traffic. Having a small yet constant stream of free targeted visitors visiting your website is the best thing that can happen to you. And this is the thing that you need to focus on.

Now creating your own traffic is not that easy. It requires some groundwork. You need to work. You will need to create content. And you might have to wait for a few days before you start seeing any traffic even if you are constantly putting out content out there. While I recommend you do create a lot of quality (fresh, original and valuable) content to post out there, it’s definitely not the fastest route to getting traffic.

So then, what is the fast way? Has it got anything to do with creating content?

Well, creating “relevant” content and posting it at “smart” places with “wise” usage.

Let’s Talk about it now.

Relevant content = content that is related to the kind of products that you are selling. Content that is valuable and entertaining and educating for any person interested in your niche. Content that is personal… That involves you speaking to the reader or listener directly as I am talking to you right now. Content that shows and personifies you and demonstrates your beliefs.

So remember the four keywords whenever you are creating content… Humorous, Heartfelt, Helpful, Honest. If your content satisfies all these four adjectives, then its great content as far as getting traffic and marketing is concerned.

Now lets talk about smart places … Post your content at those places where there are people who are looking for the kind of information that you are telling. (Or selling or whatever! Internet Marketing- Selling=telling the right things to right people that’s it.)

Social Networking websites are great places to find millions of people (OK.. I will take that down to thousands, Fine?) who are potentially looking for the kind of products that you are promoting and selling. These are also the places where you can start getting traffic as quickly as in fifty minutes. And these are sources of fast, free, targeted traffic that converts like crazy… All for your websites. So if social marketing is not a part of your overall traffic mix, then I recommend you make it.

Now let’s talk about “wise” usage of your content. Well, all I mean to say here is that you do not need to create new content everytime you feel the need to post it. All you need to do is to repurpose all your content. Repurposing your content simple means this-

Lets say you create a video on how to get traffic. Then what you do is that you post that video on dozens of video sharing sites, and also post it on your blog. You then go ahead and post in your social networking accounts.

Next you strip audio out of it and bang! You have a new piece of content. Now you can blast it off to tons of podcasting directories. And again post it as a downloadable gift for all the people who are joining your list. Post it as a freebie for the people who are already on your list. Submit it to other blogs and other places you can find.

Next you can transcribe the audio into text yourself or use one of the dozens of websites around to get it done for you for a very nominal charge. And if your audio is 20-30 minutes long, then be ready to have a series of articles (or even an ebook) which you can post on your blog, even sell (in case if it is larger and longer), or submit to tons of free article submission directories to unleash a whole new chain of traffic for you.

So as you can probably see now, getting traffic in not that difficult if you are doing it the right way.

Using social networking websites to get traffic instantly is the best idea. All you have to do is to go out there and follow a step by step approach that I have describes in this post. So go ahead and get all the traffic you can form these social networking websites. Trust me, there is more traffic than you could ever imagine out there at these social networking sites.

Imagine having a step by step video course that takes the uncertainity out of the equation and shows you exactly how you can start getting traffic within an hour or less from now using the social networking sites. Well you can have it now, for free… Free Targeted Traffic From Social Marketing

It’s the reflection of life…

What the “hell” am I saying? Has the sun finally gone into my head? Have I finally gone totally insane?

Well…No

You see the old water pump that draws water out of the earth that stands by the roadside is totally forgotten today. None is willing to take a look at it, let alone use it to draw water. In the good old days, it was the most valuable thing in a home that people looked for when they wanted to purchase a new home.

I saw one a few years back. It’s kind of fascinating. I mean the look and the shape of it. And its working really intrigues me. What’s even more fascinating for me is the fact that it is a true reflection of the principles of life and if you keep it in mind, then I can assure you that it is a great source of inspiration. It has been for me since the day I learned how the well pump works…(Yes even today)

So I was with my friends Jim and Jack…out for a walk. It was a hot sunny day. Now we guys are young and have one of those electronic pumps installed at our homes. So, we never have had to “wait” for water. But today we are out and quite far away from our homes having already exhausted our water resources. So there we are…thirsty, longing for water, asking God to magically show us a source of water so that we could quench our thirsts.

And love it or hate it, God actually listens. He shows us a something that is a sigh of relief. But this time he is in a mood to test… Why? Because it is a wellpump that we see. So, we have often heard about this wellpump from our grandparents. And Jim rushes towards the pump as soon as he realizes what it is. And starts shaking the handle very very vigorously. Obviously he is extremely thirsty… And so am I… So is Jack. So just after shaking the handle a couple of times, Jim calls out to me and says “Lakshay, you better get those bottles out of your bag. We will need to carry this water to take care of the rest pf the way”.

“Sure” I said. And took out that bottle. And placed it right below the point from where the water was to come out. And so we are waiting, almost impatiently for the water. But the water is not coming out. Jim is shaking and shaking with a hot sun shining over our heads with a thirsty throat and impatient attitude. And so are we. And we are tired. We desperately need water.

But the water is not coming. Not a drop. Not even the sound of water. Not the faintest “smell” of water. It’s not coming.

Why? Because it is down there, way below the pump. And is slowly climbing up.

And so Jim angrily throws the handle around shouting – “There is no water beneath this pump. We are just wasting our time and energy.” I had to agree. I was too tired to bend and hold the bottle under the pump any longer. So I also decided to quit. But then something happened which changed the course of my life.

Jack pushed Jim aside and stood in his place and started shaking the handle, even more vigorously. He said, “Don’t leave the handle now. Don’t stop pumping. If you stop pumping now, then it will just go down wasting all your efforts. Maybe the water is just on the verge”

And just then, it came.

Water actually came out gushing with a large force. Not like a tap. But pretty much like a pump. Water which we could not only drink, but we could literally bathe in.

And I started drinking the water.

It was one of those moments when you feel as if you have tasted the divine nectar. Purest… Sweetest… tastiest… And talk about quantity. So much water that you don’t even know what to do with.

Now, you may have started seeing the power of this. If you ponder over it for a moment and observe carefully, then you will realize that water that we were drinking was nothing but success. And the well pump can be compared to a business or a profession effectively well.

And so I inferred these very important facts about life from the well pump.

1. Any business requires a lot of passionate, enthusiastic effort in the beginning. Time, energy and even money. Even if you are suffering from a lack of resources. Even if you do not think you have what it takes. You need to indulge and involve yourself completely in your business.

2. This is because the success is there, hidden way below the reaches of average person who gives up quickly.

3. People who give up may be giving up at the very moment when they are at the verge of seeing success. And even if they stop for a moment, success again goes very far away from them.

4. If you do give up, then someone else might take advantage of the effort and time and money that you have put in and do the remaining work to draw the success out of the same business if they manage to grab hold of the same position.

5. The moment just before you see success is the moment when the times are toughest. Trust me on this one. I have personal experiences which really emphasize this fact. Look at it this way, A Rose bud looks dullest just three days prior to its blossom no matter however impatiently its blossoming is awaited. And all of a sudden, we see that a beautiful rose has emerged from the bud that a couple of days looked as if it was about to die.

6. Once you start getting the rewards, then all you need to do is to slowly, yet enthusiastically keep working. But the rewards you get are so much that you have no idea so as to what to do with them.

Hence… the moral of the story…. Do not give up. EVER.

We am doing a live show on inspiring lessons… here take a look at it. Its free…

Okay, let me explain that. There are these videos which are great and entertaining and informative. And we very often stumble upon them. Sometimes they are recommended by friends. Other times we “hear” the latest cool video that is doing the rounds and out of curiosity we hunt that down and watch it. The question on the matter is that how do these videos get so many viewers.

Its obvious. The videos which are getting seen by so many people everyday are going viral (Can you see?). And if the poster has taken the initiative to put a domain name at the bottom, then in all probability the popularity of these videos is making them millions …(OK a little exaggeration here)

Love it or hate it, these videos generate website traffic (And lots of it…) or at least have the potential to generate traffic if the poster chooses not to put a link in them. I have seen average people making videos in a shoestring budget which are getting so many views so as to compete with the five hundred thousand dollar budget ad film/ infomercial made by those big directors for promoting their films… Sometimes even more…

I know “videos” is a topic that scares most people away, especially internet marketers. But here’s a gem from me… you don’t even need a camera or a camcorder to make a video. Now of course it doesn’t bite to have one and make videos with that. But what I am trying to convey here is that even if you are on so small a budget that you won’t invest a hundred or two in a cam, you could make videos. And the best part is that all you need to make videos is a Microphone and you can just speak in it.

What the hell am I saying? Has the Sun finally entered my head? Have I gone totally insane? Well…NO.

I am totally in my mind and I am saying that all you need to create a video is a mic and a bit of software called cam studio which is free to download and use. What this software does is it records everything (any activity) on your computer screen and also records whatever you speak into your mic.

Now don’t tell me that you have not come across a video in which there is a screenshot and a person is speaking in the background. Well that’s the kind of video you would want to have on your site. And you could submit it to youtube, and Google videos to get a ton of traffic from them.

And the good news is that you do not even have to face the camera or even speak for a long time period. Al,l you need to do is to speak for a couple of minutes and that’s it.

Just suppose you get one visitor per day from each video site you post this short video on. And supposing that you are creating 1 video everyday (It just takes 10 minutes at max) and are submitting it to 5 video directories (I know that’s boring, but the results are not…). Then what would be the amount of traffic that your site will be receiving after a week. Let’s do the math…

1 video per day* 7 days per week* 5 sites per video* 1visitor per day per site= 35 daily visitors for the rest of your life…

Not pleasing for you?

Neither is it for me…

But continue doing it for a month and you will ensure a steady stream of 150 daily unique visitors to your site.

Continue doing it for a year… That would be…1825 daily unique visitors… Now that’s traffic… is it not? And that’s the bare minimum… Considering

And did I tell you, this is all free traffic… And highly targeted. Why? Well who do you think is going to visit your website after watching your video? Only those people who will be interested in your niche/subniche. Now there is an inherent assumption here and that is that your video is in resonance with your niche and the keywords you put in the title and author are those which are related to your website and niche. But that’s kinda OBVIOUS.

And how did these people find your video in first place. Obviously they searched for a related keyword. And so they are actually the people who are looking for something related to your niche. And so the traffic you will get will be highly targeted. And that means that the conversion rates may be as high as 10% or more… How cool is that? And you are not (hopefully) making 5 or 10 dollars per sale. You are making at least 40 to fifty. And that would mean a daily income of six to seven grand daily… Can you live with that?

OK… that might sound exaggeration… although it is not… But even if you make ten grand a month, it will be cool…considering all you did in the process was spent an hour daily to create and upload videos…

So why would someone want to do videos…

Well… here are a couple of reasons…

1. Its fast and you can do it in a couple of minutes…

2. Its free…

3. Its fun…All you are doing is speaking to a computer screen as if you were speaking to a friend…so technically you are just talking to a friend…

4. The rewards are huge…

5. Doesn’t require an arm and a leg to set up and do it….

6. You don’t even have to face a camera…:)

7. Its a great way of getting targeted traffic to your website… the conversion rates are generally high…

8. Traffic that you get is almost instantaneous…

9. It has the potential to go viral… OK that won’t happen everytime, but sometimes… the videos that are created do go viral if they are exceptionally entertaining and sufficiently informative…People start recommending them to other people and they recommend to others and this way it goes viral. Now if that happens, you will see an exceptionally large spike in your traffic and earnings. And this spike does not last for a day or two… it lasts for months on the go…

Videos are here to stay. They are the future of marketing and advertising… The question is “Are you ready to ride the tide and take advantage of it ?”

Anyways, I realize there are variety of methods of traffic generation and videos are not the only game in the town. There might be a lot of people who would still not want to do videos. And surely, there are a lot of people who will actually want to have more traffic generation methods than just videos. And whether you are doing videos or not, you need other sources of traffic too…I have built a set of traffic tactics which will help you skyrocket the amount of traffic that you are getting to your websites… Available to you here… And for $27, its a steal…

If you know anything about me, you know that these days I am being coached and mentored personally be a very well known expert Internet Marketer who is training me and telling me everything that he knows that works on the internet. So the first piece of advice he gave me was that I need to start affiliate marketing ASAP. This step ensures that I start making some amount of money here and there and although this sum is rarely going to be so large as hundreds of thousands per month which I consider to be real serious income, it will be sufficient to keep my momentum built up, keep me confident and of course help me pay my bills too .<br><br>

So here I am going to list a few major benefits of affiliate marketing.<br><br>

1.    The easiest way to start your profits as soon as possible. If you are new to internet Marketing arena (by new I mean you have never made a single dime online), then affiliate marketing is something that will help you get started to make instant money. As they say, money makes the world go round.<br><br>
2.    Doesn’t require a lot of effort on your part, just a simple web 2.0 website (ie. a blog: A website that keeps getting updated regularly due to the posts by the blog writer ie you. Search engines just love it for the simple reason that it has unique quality content which gets updated regularly) and you are ready to make big bucks of money online.<br><br>
3.    The rewards are often instantaneous. You get paid as soon as the sale is made. The very same day, that very moment.<br><br>
4.    You do not have the hassle of product creation, copy writing (a page that converts readers into buyers by appealing to their senses of wants, and desire), and post sales customer services.<br><br>
5.    You do not need to be a guru or an expert on online businesses and marketing to start your affiliate business. You just need to be reporter. You just need to do what you can do very easily ie speak your heart out. Just write what you think about a particular product and bang you have a blog post.<br><br>
6.    In the initial stages, it is very difficult for you to get set up with you own products. Especially because you have no experience, no proof of earth shattering income, no knowledge that you can compile into your own product. If you get started with affiliate marketing, apart from the quick cash it generates, you also gain a lot of experience, knowledge and of course proof that you have made money over the internet. Over time the number of sales per day increase a lot and that is when you actually should start thinking about your own product because then you have the proof of money.<br><br>
7.    You create your online presence in an easy way. People who come to your blog will start liking you and your posts and that is when the main thing happens: you gain credibility. Let me tell you. In an Internet business nothing is as important as credibility and trust. People buy from people they like and trust. That’s when you start building your own product, which you can sell to the same people.
I have been online for quite some time now and I think its the best way to start making money online as quickly and as easily as possible. This way you learn the trade and also get known and start being respected. If you have not made a nickel, I suggest you go for affiliate marketing now. <br><br>

Later on, you can definitely have your own products and services, and other sources of income as well.<br><br>

While this is not exactly a difficult process to follow and really a simple business model to set up, it is really helpful if you could have an access to a step-by-step guide which could take you by the hand and you could get a headstart in your online business. <br><br>

Now, I have blown many grands in trying to find something reliable and trustworthy. And I will be completely honest here. <br><br>

I know the Pain and frustration…<br><br>

And I do not want you to go through the same period of frustration and agony. I was almost on the verge of quitting my online ventures when I found this step by step video series … Which is almost like fresh air in the midst of a highly suffocating room… Where the “average Joe” like me could follow the steps and be on route to a successful affiliate marketing career. If you are serious about internet business, stop looking elsewhere and see the real deal… Start Your Profits Today…<br><br>

And btw, if there is anything specific you would like me to explain, then feel free to post comments over here…

And yet, we procrastinate and postpone when the best way could be doing it right here and right now…

Well as we all realize that for being successful, the time we spend must be utilized in an optimum way which means there must be a balance in it. For years and years I have tried to be a successful online marketer and become very rich by doing something that I enjoy doing… talking and learning and teaching what I learn. And for the longest time I was not successful.

Why? Because I spent half the time in thinking and daydreaming about the end results and the possible accomplishments. And then I spent a lot of time trying to research all the new things that were coming out.

The problem was… I was doing everything but what I should have done… taken some real action and created the content that I needed for my website and that I needed to submit to the directories…That’s the game…that’s what Internet marketing is all about (OK not all, but then most of your business depends upon the amount of content you are creating and the value that you are giving out in your content)… Initially you give away content for free and later on you start making money with it…

I clearly remember the day of my awakening to the truth… the day when I was reading and checking out all emails in my inbox… And then suddenly I realized that I had spent 5 hours doing just that…reading and checking out the emails in my inbox.

Needless to say, I was shocked. This was so not cool. I had to do something about it.

Now, I am not as dumb as I was behaving. I mean as a student a few years back I used to wake up at 4 am and then study all the way till 11 pm taking very short occasional pauses in between. I was creatively utilizing at least 14 hours everyday and I still got the time to do other things… I ate and I even played a game of tennis with my dad. And now, look at me. I was spending 5 hours just “checking out” those emails.

And maybe that was the only day I spent 5 hours, but then it is truth that I was spending 2-3 hours a day on an average just going through those emails and trying to figure out what internet marketing was all about.

I had been online for 23 months now and not yet made a single sale…

And the thing that hurts me most is that all the information I was gathering during that phase was the one which I did not really need to start making profits online. I was probably looking for a perfect way to start my profits online.

And I kept looking for 23 months…spending time, money and energy all the way to just end up in my bed each night thinking what I would do the next day and then again getting lost in the research stuff…Trying to find the perfect route…the smoothest and easiest route…

Ellie Drake says, “perfection is the killer of excellence”. So true…

I am dead sure that if I had spent those 23 months in working and creating content, I would not have taken 24 months to make my first dime online. I would have made it in just one month.

I now realize that the biggest mistake I was doing was I was not planning and managing my time well.

And then, the same night when I had wasted 5 hours I could not sleep. Due to pretty obvious reasons. And I did not want to sleep… I had planned for the first time in my Internet Marketing Career… what I will do the next day… Very much like I planned every night prior to sleeping as a student… What new topics will I study tomorrow… I write them down and somehow I managed to accomplish it…

So here I am listing some techniques that will help you plan your time well and ensure that you complete all your tasks at hand. Now I am an internet businessman and I do realize that everyone on the planet is not an internet business owner, but these time management techniques work well for all…. Internet marketing is a business where you are your own boss and that is where the toughest part comes… There is no one to ask for any sort of submissions… And you can easily “not do” things and tasks and get away with it without any tantrums and scoldings and warnings and pink slips… So I found that these techniques work well for home business owners and so definitely they will work well for anybody on this planet… students, marketers, professionals, business owners….

First things first. The basic understanding behind everything is the concept of momentum and inertia. These are the two states that you can be in… Momentum and Inertia…Inertia is the state where you are not taking any real action and doing anything. Instead you are just wasting your time. Inactivity, inaction, laziness, procrastination and guilt. These are the symptoms. You need to get out of this state immediately…

The happy state is momentum which is a state of energy where you are working like a computer and doing all your tasks at a rapid speed with ease… There is no willpower required to do things, doing your stuff becomes second nature and it is as normal as breathing…Obviously this is the state that leads to success and you want to spend maximum amount of time being in this state…

With these in mind let us dive straight into the real pointers which will help you practically. Make sure you are taking notes and not procrastinating on taking notes because this is probably something that you will never come across again… Internet is an evil necessity…

There are a few things that you need. Few raw materials…. A pen, A paper (actually 2 papers…A4 sized sheet will do…), and Dedication to make your life worthwhile…

1. Plan ahead of time: Every night before going to bed, you need to make a list of all the things that you need to do on the next day and write them in the order of their priority. Now I do this every week… I make a list of major tasks I need to accomplish during the week.. On one single sheet (Not a notebook, not multiple sheets but one sheet…)… and then I make a list of all appointments like live shows, interviews, classes, meetings etc. Then I make a list of not so important things to do and add them along the days of weeks. These are like bonuses, if I am able to do them its okay… If not its okay again…

2. Build up your momentum: Taking massive action at a large speed builds up momentum which is simply a state of high energy where you can accomplish all your tasks with ease and grace and that is probably what you want the most…Now this state of momentum does not get built automatically, you need to start from a state where you are not working and enter the state where you are working like clockwork… And physics states that momentum is equal to mass multiplied by speed. Which means taking massive action at a large speed builds up momentum…

3. Keep looking at your progress throughout the day: I start at 0 percent and I need to end at 100 % and so the obvious route is keep the list of to do things handy and keep marking off the things that are done…Its important you will know why as you go out and practice it…

4. Keep going: Do not take a break after the first task…keep the momentum going… When we are working we are in the state of high energy and we can go on work even after the first task is completed with almost s much ease and smoothness as the first task… Now is you take a break you enter a state of inertia and you have to do a lot of work to build up that momentum again… And believe me it is the process if building up momentum that consumes the maximum amount of energy and you will obviously need to keep the momentum going once it is built up…

5. Make a time log: And as the name suggests log everything that you do in this time log if that task has taken you more than 10 minutes. You might think that you are taking just 5 minutes to have lunch where actually you were spending 25…And you might think that a short nap in the afternoon doesn’t bite where actually you were sleeping from 2pm to 4 pm and wasting the entire afternoon. Time log will make you aware of how much time you are wasting and how much time you are utilizing…

Now everyone is telling you… utilize your time well and this is the secret to success. Well it is an incomplete statement. The truth is that all successful people have made an effort to keep a check on the amount of time that they are wasting and automatically this will ensure time is well utilized…

I hope you implement and benefit from these methods. Do let me know …Add comments down below…And let me know if there are any questions or some topics which you would like me to discuss…Again by posting comments…

Continued from Part 1…

Now once you have learned floating and are able to float comfortably (that is to say that once you have learned and understood what you need to do ), then comes the next stage which is :

Starting to move… After you have learned how to float, you need to start moving within the pool. This is not actually swimming, but this is just the very next step. The step that moves you closer to actual swimming. With regard to Internet marketing, this is a very much like getting started. For the sake of understanding clearly, please think that this step is floating all the way from one end of the swimming pool to other. So these are some things that you need to keep in mind in order to be able to successfully move while floating:

1. Look for a clear route: In a pool, there might be other people and you want to ensure that the route you are going to follow while you move through the pool and you should be able to see the other end of the pool. Similarly, where the internet business is concerned, you need to ensure that you clearly understand the process and you can see what the end result is (which in your case happens to be making a sale)… And that is possible if and only if you are actually following the step by step approach which has made someone else reach the other end. One of the best things I love about life is that you do not have to find your own path to success. Others have already (thankfully ) tested out all paths and are making their successes by following some certain path or route. And this step involves finding someone who has followed a certain path and become successful and model them. BLINDLY. Now obviously, I do not mean that you copy them in their style or products or their taglines. You need to follow the certain series of events that are occurring in the process of them being successful.

2. Get near the corner wall: Ensure you are near a safe place just before you start floating. With internet business, this step involves an “asset analysis” which is just a fancy way of saying that you need to analyze the amount of time, money and energy that you are going to invest. You also need to start analyzing what are the things that you like doing in internet marketing and what are things that you don’t. There are various different things that you could do, but there are only a very few things that you need to do in order to be successful. This is so true.

3. Push the wall with your feet to get a headstart: Utilize your resources to get a headstart in your business. For instance, you could buy a step by step video course where in the maker of that course explains what they did in order to get started with their businesses. This will give you a headstart and the journey will be much more comfortable and you will be able to reach the other end pretty faster. Obviously the usual conditions apply: That person must themselves have used those methods to achieve success. And that person must be someone reliable and accountable.

4. Move your legs slowly so that the bottom half of your body doesn’t sink and also you keep moving forward. Keeps your arms straight and hands pointed towards the end wall: Now you need to actually implement the methods that you have learned in order to be successful. Just owning an ebook or a course will not make you successful, but actually implementing those steps will. Do Not procrastinate. If you do, you will soon find that you are not actually working at all and wasting all your time and even money and et you have reached nowhere. Instead your lower half (bank balance) have sunk down and you didn’t even realize. On the other hand, taking action (moving legs) actually keeps you moving forward and also keep a check that you do not have the resources to waste on other distractions.

5. Avoid collisions: Collisions hurt. Both you and the other person. Collisions also result in the scenario where the two people involve try to avoid going closer to each other and stay far from each other where instead they could have developed a wonderful relationship of friendship and gotten much closer. So with regard to internet marketing, collisions are all about posting negative feedbacks and reviews about other peoples’ stuff. If you do not like what someone is doing, let them do it and stay away from it, but avoid being negative at all costs. This is going to kill any chance of a future business deal with that person at both levels: ego and psychological.

6. Don’t lose patience, you gotta hold your breath: If you lose patience mid way and try to stand up, then you will lose all the floating momentum you had gathered by pushing th wall and if the water is deep then you might end up sinking in the water. Similarly, building a business takes time. This is the gestation period which is probably going to suffocate you because you can’t breathe (earn money) even though you are doing your very best to swim(working on your business as recommended) and are even exhausting your breath and losing control. You gotta maintain control and cling on to it. In fact, if you think about this, the best way of making your journey smoother is by enjoying it. Don’t be waiting for the other end and the other end will come.

7. Reach the other end: You’ve finally made it. Your very first sale. And now all you have to do is that you have to do this again and again and again.

8. Repeat this process: Try to get a better push every time. The harder you push ie the harder you try to optimize your spendings, and the better you utilize your resources by wasting less each time, the better push you are going to get. Also try to relax: the more you relax, the easier it if for the water (the information you have) to carry you to other end each time. Try to build up the stamina.

So if you have read both the parts of this article then you will understand how internet marketing inevitable similar to the swimming process and getting started with your internet business is just like getting started with swimming.

My personal coach and mentor in my career is Michael Cheney and he is an expert internet marketer who has gone from scratch to making over two hundred and fifty thousand dollars in seven days. He has these great videos that help you in getting started with your online business explaining step by step the entire process of finding out truth behind the Internet Marketing Curtain and also getting started and making serious amounts of money online… as quickly as possible. I started my profits this way and so can you …

If you decide not to buy it, its okay… but in any case you need to check out these great videos (Free by the way) which will help you in getting started with your online business. Not obviously I have not incentive to be posting about these videos here, but I am doing that because I care about the people who are actually willing to make their online presence a success story.  So here they are…

Please let me know by posting comments if you have any questions after having watched these videos. Also, let me know if you want me to discuss some specific topic about internet marketing.

The first thing they tell you is that you’ve got to learn floating. And very similarly to this in your internet marketing business you’ve got to understand the underlying concepts and principles which tell you how things work. Unless you have the basic knowledge of how thiings are working in the internet marketing niche, you can’t really expect to be a successful internet marketer, can you? It’s not really that difficult as I show you in these few steps that you can learn the basics of internet marketing just as easily as you learned or will learn floating. You did that the very first day or the second day of your swimming lessons, didn’t you?

Personally, I took three days to start floating. And I took 5 to 6 days @ 8 hours a day to figure out the basic stuff. After this period has passed, then the very next phase is trying to get specific knowledge and implement it to make your first sale. Read on and you will know exactly what I mean…

1. Dip in your head inside the water: Now this resembles to getting involved with everything that is related to internet marketing and getting engrossed in learning the principles and concepts of internet marketing.

2. Straighten up your body: Focus on what your objectives are and have a big enough reason “why”. This means knowing exactly what you want to achieve from your business and why you want to achieve what you want to achieve. Almost everyone knows what they want to achieve but there are actually very few people who know why they want to achieve what they want to achieve. When you know this “Why” and “What” then your success becomes far more achievable because you have this drive which will push you forward.

3. Relax & have Faith: Do not rush. The rule is same both with internet marketing and swimming The biggest mistake you can ever make is to try and make money with just 10 to 20 hours (probably half of which are getting wasted) spent on internet marketing. Like with every great achievement this will also take time. But have faith that if you are following the route that other successful people follow then you are also going to achieve the same results. Its just a matter of time. You gotta be persistent in your efforts. Of course you need to ensure that you are following the footsteps of a person who is honestly telling you what they did in a step by step fashion and they achieved a lot of success following the same steps which they recommend to you.

4. Stay still as long as possible and make friends with water: This is to say that you need to be persistent while you are learning and understanding how things work.(this is first stage ie. learning or floating stage).And making friends with water signifies that there is no point in doing internet marketing unless you enjoy doing it. When you enjoy doing what yu are doing then you are almost doomed to be success.

5. Don’t let the water go into your mouth or nose: Water in a pool is pretty much like information. There is a whole lot of it. But the moment excess water goes in, you loose balance and control. So stay away from all the distractions that come along the way and make sure that you are0 actually utilizing most of your time because time is a resource which will definitely fly out very quickly if you are not using it judiciously and although you can keep a check over the amount of money spent, you can never stop the time from flowing. So one of the biggest mistake to avoid is to try and learn everything you can because honestly you do not need to learn all the things that are out there. Information information everywhere and still no knowledge that you could apply. Obviously unless you go out and try to find someone who is doing something that is making them successful and you also follow their footsteps and do the same things. This way your time is utilized rather than being wasted. So automatically this step also boils down to being focused.

Now once you have learned floating and are able to float comfortably (that is to say that once you have learned and understood what you need to do ), then comes the next stage which is…

Continued In Part 2

Well there are two kinds of PPC ad (or Pay Per Click) ads ie good ads and bad ads. You do not have to be a rocket scientists to figure out that good ads are the ones that make you money and bad ads obviously take your money and give it to the google Gods.

Now first things first . If you are newbie internet marketer ie you have just started your online business then PPC is not for you. See there are various stages and methods for getting traffic to your website and the first traffic generation method has to be creating your own traffic. Now you might be thinking what I mean by saying that we need to create your own traffic. And all I mean is you need to do some ground work which is comprehensively explained by Michael Cheney in a very easy to follow step-by-step video guide. This enables you to rise to a stage where you are constantly getting a stream of free high quality targeted traffic over to your website. Now obviously here I am going to discuss the methods for buying traffic through PPC and not really about creating traffic.

With respect to PPC the single most important thing is CTR (Click Through Rate) which is represented as a percentage. With simply means the number of visitors that you are getting for each 100 times your ad is displayed over the google ad network. The best thing that can happen to you and your ad is that the CTR of your ad keeps increasing which would mean that you would be getting higher amounts of traffic for lower amount of money spent. Also high CTR ensures a higher placement in the google index which ultimately helps you in getting even more traffic. And that is possible through a simple process which involves split-testing and is called ad optimization. Now don’t let me confuse you by using sophisticated words such as ad optimization. All I mean to say is that you need to observe the performance of your PPC ads for a few days and keep track of which ad is working better and which ad is not. Build on the ads which are working better and do away with the ads which are not. That’s the main secret of designing highly profitable pay-per-click ad campaigns. But there are some basic things that you need to keep in mind while designing your PPC ads. I am going to give you a few crucial elements of a good ad. And they are:

1. Key Word Research: You need to know which key words and key phrases are the most searched key words and key phrases. Because the maximum amount of traffic can be generated only by knowing your game well.

2. Matching Key phrases: You need to have one ad for one keyphrase. What? Have I gone crazy? Well, not exactly. Because this will ensure you get highest click through rate. How? Let me explain. When you create an ad pertaining to a particular phrase you need to ensure that the ad actually contains the keyphrase at least a couple of times. Because then those particular words in your ad which coincide with the searched keyphrase will be put in bold. What a cool way to make your advertisement stand out. Watch the exclusive “field trip video” to know more…
   

3. Capitalization: Make the first letter of each word throughout your ad capital. Make it a rule. Your ad looks far more professional this way. Also (if your domain contains multiple words) make sure you capitalize the first letter of each word even while mentioning your domain. Believe it or not more and more visitors/searchers get attracted towards reading the ad this way.

4. Benefits: Now you do not have a lot of space in PPC ads To write a whole lot of stuff. But you need to mention the single most important benefit that you are offering that makes you stand out. Use words like “Quickly discover”, “…. in 7 days” etc. in order to increase the curiosity.

5. Headline: Use a cache headline which grabs the attention from the eyeballs. If possible use the keyphrases within the headline. I definitely recommend this.

If you thought I was done with, think again. cause the special announcement about the very special “field trip” video is just around the corner… Watch out for this one… It will be *__________*

So, getting back to the original discussion… If you keep all these things in mind as broad guidelines.you will surely end up creating a better ad for your PPC campaigns.

Now I know this is not a be all and end all guide of PPC… far from it. But to explain these basic concepts further in detail, I have created a video where I do an actual “field trip” video to explain the basic concepts behind a PPC ad campaign. You need to watch it now if you are working with PPC or are going to start with your PPC ads… Seriously… the field trip video is something to look out for.

Now initially I planned to sell the video at $47. But then I decided that since this is such an important discussion which is being done in the form of this video, I need to put it out for you absolutely free. cause this is something that can make or break your profits with respect to the PPC ad campaigns. I do not want you to miss this out. It’s just not gonna be free forever… See you over there in a few moments.

Because this is far from truth. Couldn’t be further.

One of the very first things that you need to do as an Internet Marketer is have a blog… Well actually blog is a traffic magnet. That means it attracts a lot of traffic on its own. Search engines absolutely love blogs and there is nothing Search engines love as much as a blog. Why?

Because of the fresh quality content that you put up on your blog. Its totally unique.

Rob Benwell …the blogging prodigy… has surfaced from “underground” to pull the covers down the blogging universe.

Rob is one of those guys who prefer to remain underground, who do not really fall for the limelight. It seems he’s been quietly making as much as $34,244 per MONTH from just a few hours work. And for a *very* limited time, he is letting you “copy” his methods to give yourself an unfair advantage over your competetors!

And Here’s Proof…on his good days he makes $500 per day or more…Crazy Incomes…

Rob is only 22 years old, yet he has a $600,000 house and three very cool cars, as well as many other “toys.” Phew…The Dream Internet Marketers’ Lifestyle…

Click down here to see photos of his cars…

And Rob’s blogs continue to crank out cash, even when he’s not paying any attention to them…or so he says. Well, I am not really sure of what he means by saying “not paying attention” because the more important thing is the timeframe of not paying attention. I mean you can occassionally skip posting content on your blog for a day or two, but more than that can be harmful.

Though I am absolutely sure you can actually make tons of $bling$ with a very small amount of effort…

Rob started with just a hundred odd bucks or so, yet he’s turned it into huge wealth, and you can do the same when you know the methods and system.

His blogs win the competition hands down by making MORE money both in the short term and the long term.

Yet his system isn’t going to cost you even a small fortune to learn and start earning! You will be blown away when you see the price tag. It’s INSANE…

There is no easier way to get started online than by blogging. I have always said this…You need to get into affiliate marketing to get started with your Internet Marketing career. And you need your own website for that.

And thanks to Rob’s course, it’s now also a very LUCRATIVE way to get started, or even add additional income streams to your current business.

So I totally recommend that you check it out here and start making your blogging profits today.

Lakshay Behl

With you For you Always…

Are you getting nightmares trying to research a niche?

Chances are that if you are trying to set up your online business, niche research is troubling you because it is the very first work that you need to do. This is a five step approach to niche research- free, easy and takes a few minutes each day for a few days on your part.

As you know, I am working on the internet full time as a marketing student and marketer. And these days I am being personally mentored by an expert marketer and self made millionaire Internet Marketer. Now, I do make it a point to tell this in all my content- articles, audio or video, whether I am offering it for free or selling it for some dollars.

So, I always kinda say that if you are a newbie internet marketer (and that by the way means that you have not made a single dime online), then you need to start making money as quickly as possible to avoid the situation where you have spent a lot of money on different programs that are out there, and end up without having made any real money yourself. Worse still, end up in debt. And the quickest and easiest way to do that is to start selling other peoples’ stuff. That’s right. You need to get into Affiliate Marketing.

If you are an advanced marketer, then you are probably already  into selling other peoples’ stuff ie the affiliate marketing. If you are not doing that, you need to catch up with that as well. So today I am going to show you how to set up your own affiliate marketing business.

The first thing you need to know is to select a niche for yourself. A niche is simply a particular segment of the marketplace that is interested in a particular type of products, or services. You need top decide your niche in order to be able to brand yourself as an expert in that particular niche. Why? Because of two reasons:

1. If you are selling everything to everyone, you end up selling nothing to no one.

2. It’s always better to be the Jack of a few trades and master of one rather than being the jack of all trades and master of none.

You got my point. Right?

So lets dive straight into how you should select a niche for yourself. Well, there are two components to it:

1. You must be interested, rather passionate about that subject

2. the niche must be profitable ie there must be some amount of money that could be made out of that niche.

So, the first step is to sit down with a pen and paper and brain storm and look for all the areas that you are interested in and all the areas that you are really passionate about. Make a list of both the things: Your passions, and your interests.

Ideally, I would want you to select a niche out of the areas that you are passionate about. But if none of those areas is profitable (don’t worry, step two is all about testing a niche), you could actually go ahead and check out one of the areas from your interests list.

Second step is to actually go out and find out whether your niche is actually profitable or not. And let me tell you, I should probably be charging a hundred bucks for telling you this stuff, because you will really love it. The approach is known as the A.P.P.L.E. Approach to niche profitability. APPLE stands for :

1. A: Advertising: You need to see whether or not someone is actually spending money in a niche trying to advertise their products or services or anything that they are selling. Guess what, if a lot of people are spending money for advertising the stuff that they are selling in that niche, they are actually making more money by selling their stuff to the traffic that they get from the advertising. It’s not rocket science, is it? Now for the practical aspect of it. How do you do that check? Well, let me tell you firsthand that it will take a lot of time, money and energy on your part if you chose to ignore what I have to say to you over here. 2 Minutes, $ 0.00 and 0.5 calories of energy is what it takes. Seriously. Just go to google and type in the main keyword or keyphrase related to your niche. And see, if you find absolutely tons of sponsored links, you might have a gold mine. By the way, sponsored listings are the results that you see on the right hand side of the google results page. Note that your niche is not profitable if you do not see a lot of sponsored results by different advertisers. Its a sign that you should back up and forget that niche. But, if there are actually a lot of sponsored ads then go to step 2.

2. P: People: If you see some sponsored results, you need to ascertain that the niche is hot and profitable and people are actually looking for some sort of products or services in that niche. So for doing that you need to make sure that the people are talking about that niche, and lots of people are posting comments, or their problems and frustrations, or their stories. The best place to look for this is forums. How on earth will you find the forums related to some niche? Well, if you try to search google for forums, chances are that you will be very seriously disappointed. Because Google will throw many results which they think are relevant, but are not suited for this kind of research. So what do you do? Well, my suggestion is you go to dmoz dot org (Put . Instead of dot). This is an open website directory, free to use, lists all the various websites sorted out in categories related to a particular niche. Just select your particular niche and look “for forums and chats” section. There are a few things you need to check:

   1. There are lots of actively used forums and chats with a large number of users.

   2. When you visit some of the top forums and chats, you should see people posting comments and topics and chats and other things regularly. A good forum is one where a new post is created in every ten minutes or less. And a new post is mode every minute or less. That ways you will know that people are really looking for stuff in your niche.

3. P: Promotions: Go to some of the regular websites in your niche. You can find them in dmoz or through google. Are the websites selling any stuff or are they offering just free information? Because if a lot of websites are not selling anything, chances are that is because of the fact that selling in that niche is hard. So if you don’t see at least a few websites selling stuff based on that niche, then select a new niche. You have already spent a couple of hours on this niche and there is no profitability in it.

1. L: Lists: If your niche has already made it to this stage, then probably you are done with your niche research. Just as a few final tests, test that there are some real marketers in that niche who are actually promoting products. So google your niche along with the words “ezine subscribe” or ”newsletter subscribe” and actually go ahead and join some of the mailing lists that are being run by other internet marketers. Simply spend a few minutes reading their emails for a few days and you will know gain a lot of insight about the particular niche you are into.

   1. What is the frequency with which experts are creating new products in your niche?

   2. Which are the products that most marketers are actually promoting? Cause they are the best products on the market, time tested and proven to deliver their promises and marketers are promoting them because their websites have high conversion rates and the payout to affiliates is good. And probably you should start selling the same products too.

   3. What kind of information are they offering to their mailing lists through their subscriptions? Does it resonate with the kind of information your target audience is looking for?

1. E: Everyone Else: Last thing, but not the least, find out what is everyone else doing? And by everyone else, I mean successful promoters. Just see what other successful affiliates are offering and why are people buying from them. Now you don’t just copy them outright in terms of what are they offering, but you do need to see their approach to marketing and create a similar approach for yourself.

Finally, I do want to add here that the internet marketing niche is the best niche possible in terms of profitability and the amount of targeted traffic you can get in this niche for free. It can never be saturated, the frequency of new products’ creation is pretty high and it is the kind of stuff that appeals to a large audience.

If you are not getting enough traffic for your website, that is because of the fact that you are not posting enough amount of quality content all over the internet.

Each piece of content that you post out is like a small gadget or a widget or a small part that works dependently in co-operation with other small parts to form a large machine that works around the clock day in and day out to get hordes of quality traffic for you, so that you can have infinite leads, countless signups and so many sales that you make so much more money than you know what to do with.

It’s the best thing that can happen to you. You can actually understand that the internet is nothing but a vast network of information resources, and your presence on the internet is marked by the content that you put out. The size of your bank balance is exponentially proportional to the amount of quality content that you actually go out and post.

But before I start explaining to you how you can create absolutely tons of quality content using a secret tool, I need to tell you what I mean by quality content.

Content that is valuable to the people whom you want to sell something, who belong to your niche is nothing but quality content. If you give them valuable information for free, they will think of you as an expert in your niche, which obviously coincides with the kind of information that they are looking for. And so will the search engines. They will rank your website higher if they think that your website is a useful resource to the people who visit your website and that means that your website has a lot of quality content that is relevant to the kind of information that people in your niche are looking for.

Once you establish that level of credibility and status, then its a very smooth journey from there. Its practically downhill from there. Your profits just snowball like something. But only when you have a traffic producing, credibility inducing content, up on your website and all over the internet.

I have seen this… The biggest problem that most newbie internet marketers face is that they hate creating content. Or they think that they hate creating content. But actually the truth is that they fear creating content.

Ask yourself, isn’t what I am saying true?

So I am going to list a few things that you need to keep in mind which will help you in overcoming the hurdles.

1. Don’t copy someone else: There is only one person on the whole planet like you. That’s so very true. There is only one of you and you are unique. Imperfect? Yes…but definitely unique. So you have no reason to imitate someone else’s style of speaking, writing or presenting. You have your own style and that is what your personal brand is. You just need to write or speak as you would so while talking to a friend.Keep your style. Brand yourself. Not even the best writers and presenters perfect.

2. You know enough: If you thought you do not have enough knowledge about internet marketing or anything in which you are interested in general, think again. If you are interested in some stuff, you probably know more about that stuff than 99% of the earth’s population. Forget the 1 % who know more than you; they are anyways not your target audience. Focus on what you know and just write it (or type it or create a video or audio about it). You will love it when it is done, and so will most people who belong to your niche and are your market. This is the best method to create free targeted traffic for your website that converts like crazy.
   

For 99% of the world’s population, you are an absolute expert with respect to internet Marketing…

1. Start, don’t get stuck: Let’s admit it. The biggest hurdle that you have to face is starting the process of content creation. And that is because we tend to think that the first few lines are the most important lines. Of course they are, but it does not make sense to waste ten minutes deciding your opening line and then another eight minutes trying to figure out what to write next. Just write what comes to your mind, and you can always edit it later on. Getting free targeted traffic is a major part of your internet marketing business… though not the only part…
   

Ellie Drake, the noted speaker and the Internet Marketing success once said- ”Perfection is the killer of excellence”

As you know, my name is Lakshay Behl and I am working full time on my online marketing business and these days going through a very secret mentorship program for the same. I have come in touch with many top internet experts and also many newbies in this IM arena. Many people tell me that they are not able to write because they are waiting for the perfect timing when their ’spirit’ would move them. Now you need free targeted traffic, don’t you? Then this is the work and efforts that you need to put in at your end…

I must say this- ”Don’t wait for your ’spirit’ to move you, instead move your self to move your spirit”

And I hate to admit it. But guess what? All these people are newbies who are waiting for their spirit to move them so that they could stat posting out a large amount of content. Surprisingly, over 70 % of them have been trying to make money for well over a year. No wonder they are still newbies !!! No wonder they are not getting free targeted traffic which they are waiting for…

Its like saying…I will not play golf unless I am a pro at it. Makes sense?

Okay, now let’s get back.

1. Don’t do much editing while you are writing or typing: This step is not really applicable if you are making a video or an audio. But you want to get things done fast, don’t you. So when you are typing, ignore all typos, avoid even the grammatical mistakes, and just don’t look at what you have already written. Do the editing after you are through with writing or typing whatever you wanted to. Don’t ask me why, but this is going to save you at least 50 – 60% of the time that you would normally spend in creating the content.

2. Create an Index First: Have a brief layout on a paper in front of you so that you can refer to it. This way you will spare yourself the trouble and time to think about what you need to write, or record next. Actually this is something which I have just very recently started to follow. And it really takes the exasperation out of the process.

3. Be Practical: you are not going to receive a million visitors as free targeted high converting traffic the very first week that you do the posting. Each piece of content is just a small part of the large machine that you will create overtime which will get you the large numbers that you desperately want to see. And do not give up.

4. Make it a habit: Keep doing it for a while and you will make it a habit. I am addicted to creating content. Just four weeks back I was at the same stage where you are now if you dread creating content. And now I am creating 3 hours of info videos for Internet Marketing everyday, and also churning out yards of articles.

5. There is no “Bad Content” : Unless you do post something illegal or something that hurts the feelings of some people or something that might be objectionable to others ( now you get my idea don’t you? ), you are doing great. There is nothing as bad content. If your content is with regards to something about your niche and business, then it is either a masterpiece or just another piece. But there is nothing like bad content. (Isn’t the thought of bad content holding you from creating content?).

In the end, I have taken a detailed look at Michael’s Traffic Videos. It is a step by step video guide to help you in getting started with your free, targeted traffic conquest. And here are a few major benefits that I found…

* You’ll discover how to attract new buyers to
your site with 16 explosive traffic
generation methods (you can mix and match)

* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages

* Created by an Internet marketing veteran online
since 1995.

* High quality videos, tailored Fast-Track To Traffic Action Plan and Killer bonus E-Books from the best Web 2.0 experts in the business

* You’ll discover how to attract new buyers to
your site with 16 explosive traffic
generation methods (you can mix and match)

* Simple (yet cunning) techniques that get your site on the map as fast as humanly possible and send masses of hungry buyers to your pages

* Created by an Internet marketing veteran online
since 1995.

* High quality videos, tailored Fast-Track To Traffic Action Plan and Killer bonus E-Books from the best Web 2.0 experts in the business

It is available to you over here…

Also I have put up, as usual a free ebook for you to download. Although I have not created this one myself, its a great book titled… The top 20 Traffic Disasters which you can get right now at http://www.lakshaybehl.com/downloads/top-traffic-disasters.pdf

I guess these steps will really help you in overcoming the famous writer’s blocks and also create a unstoppable stream of free targeted traffic.

All the best to you for content creation and traffic generation.