Learning From The TV Ads

So, what happened yesterday? Well, whatever it was, it completely changed my perspective on how I understand reverse engineering. I thought that these big advertisers were creating ads that are radically different from OUR ads (The online copy ads). Now, its a known fact that if there’s an ad campaign on PPC that has been running for a while, then it muyst be a profitable one as no one would like to run a losing campaign, right?